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Image for Festivals and tourism : marketing, management and evaluation

Festivals and tourism : marketing, management and evaluation

Long, Philip(Edited by), Robinson, Mike(Edited by)
See all formats and editions

Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

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Title Unavailable: Out of Print
Product Details
Business Education Publishers Ltd
1901888347 / 9781901888348
Paperback
394.26068
29/10/2004
United Kingdom
English
viii, 218 p. : ill.
25 cm
research & professional Learn More
KNSG Tourism industry
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