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European Business : Text and Cases

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European Business provides lively and comprehensive coverage of the subject for undergraduate and BTEC Higher students combining text and cases in one book.

The authors focus on the European business environment, and examine how this affects different industries.

The book looks first at the effects of the single European market and the new trading superpower, the changing competitive environment for business and the role of EC institutions.

The second section features case studies on aircraft manufacture, the plastics industry, capacity management in the steel industry, the myth of the level playing field, the car market, coal mining, the EC policy on the environment and sustainable development, and cross-frontier management of the tourism industry.

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Product Details
Butterworth-Heinemann Ltd
0750618361 / 9780750618366
Paperback
337.14
17/10/1994
United Kingdom
288 pages, Illustrated
156 x 234 mm, 400 grams
Professional & Vocational Learn More