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Relationship marketing in the digital age

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Charity marketing: contemporary issues, research and practice

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Digital Consumer Behaviour in Europe: Implications of Technology, Media and Culture on Consumer Behavior

Chemoattractant Ligands and Their Receptors

Limits in Perception: Essays in Honour of Maarten A. Bouman

Internal Marketing: Theories, Perspectives and Stakeholders

Driving consumer engagement in social media: influencing electronic word of mouth

Building corporate identity, image and reputation in the digital era

Corporate heritage marketing: using the past as a strategic asset

Strategic Marketing of Higher Education in Africa

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message and Media

Understanding the Higher Education Market in Africa : 12

Information asymmetry in online advertising

Brand management in a co-creation perspective: communication as constitutive of brands

Ethnic marketing

Addiction as consumer choice: exploring the cognitive dimension

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Artificial Intelligence for Marketing Management

Artificial Intelligence for Marketing Management

Place Branding and Public Management: Building Effective Strategies for Marketing Places

Place Branding and Public Management: Building Effective Strategies for Marketing Places

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

The psychology of consumer profiling in a digital age : 2

The Continuum of Consumer Choice

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