Make That Grade Marketing (3 Revised edition)

Updated and written with a clear focus on the learnerProvides a complete overview of Marketing for fast, effective revisionProvides quick access to key concepts and casesPresented with clearly defined learning objectives and relevant case studiesRevision questions are also provided at the end of each chapterSuitable for students taking a Marketing module as part of a degree or diploma programme or students taking Marketing Institute of Ireland examsAlso suitable for students taking Marketing modules at FETAC Level 6, HETAC Level 6 & 7