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Erfolgspotenziale von Crowdfunding zur Finanzierung sozialer Projekte : Chancen und Risiken der Nutzung der alternativen Finanzierungsform durch NGOs und Privatpersonen in Deutschland

Die Bedeutung der Produktgestaltung im Rahmen der Produktpolitik

Imagekampagnen im Bereich Corporate Social Responsibility. Strategische Herausforderungen, Erfolgsfaktoren, Risiken

Die Qual der Wahl. Unterstutzung von Konsumenten im Kaufprozess

Analisis de los interesados bajo lineamientos PMI en la conformacion de la red empresarial de piscicultores del corregimiento de El Encano, Municipio de Pasto

Hat eBay Anreize, hold-up von Verkaufern zu dulden? Eine Prinzipal-Agent-theoretische Analyse

Das Ladendesign als Erfolgskomponente der Ladengestaltung

Formen und Bedeutung von Messen

Corporate Identity Management. Aufbau einer ganzheitlichen Unternehmensidentitat

Internationalisierungsstrategien von nationalen Fussballligen

Eine Analyse des deutschen Milchprodukte-Marktes : Darstellung von Marktentwicklung, Trends und Perspektiven

Globalisation and Standardised Products

Die postalische Befragung - Methodische Probleme und Loesungsansatze

Kommunikationspolitik in einem multikulturellen Umfeld : Implikationen internationaler Unternehmenstatigkeit fur das Sponsoring am Beispiel der Sportartikelindustrie

Issue Management am Beispiel von Kleinstbetrieben

Personal Buying Behavior and Marketing Decisions

The low-cost airline Ryanair : a critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration

Integrierte Kommunikation - Theoretische Grundlagen und Praxisbeispiel

Cross-Marketing im Food Sektor

Business relationships in China and Guanxi

Analyse Von SPD, Cdu, Grune Und Fdp Im Bundestagswahlkampf 2002 Unter Markenfuhrungsgesichtspunkten

Statische Kundenqualifizierung - operativ und strategisch

Markenlizenzen als Wachstumsstrategie

Messung von Kundenzufriedenheit - Eine kritische Diskussion von merkmals- und ereignisorientierten Verfahren

Glaubwurdigkeit - ein Konstrukt zur Erklarung der Kommunikationswirkung von Events

Messung von Kundenzufriedenheit mit dem Deutschen Kundenmonitor

International Marketing : Hotel Industry in China

Entering the Swedish market : The Karstadt GmbH case

Top oder Flop - Gestaltungsoptionen der Innovationspolitik in Konsumgutermarkten

Die Moeglichkeiten der Befragung als Instrument der Datenerhebung

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