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Swarm at marketing

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The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena.

In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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Product Details
Palgrave Macmillan
0230203361 / 9780230203365
Hardback
658.827
14/11/2008
United Kingdom
English
256 p.
24 cm
Professional & Vocational/Postgraduate, Research & Scholarly Learn More