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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Marketing : a complete guide in pictures

Key customers : delivering value through strategic relationships with key accounts

Marketing strategy in the digital age : exploiting e-commerce in your business

Key Account Management : Building on Supplier and Buyer Perspectives

Improving Marketing Effectiveness in Digital Age

Malcolm McDonald on marketing planning: understanding marketing plans and strategy.

Profiting from eCRM : Making the New Marketing Work

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