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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on key account management

Marketing value metrics : a new metrics model to measure marketing effectiveness

The complete marketer : 60 essential concepts for marketing excellence

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world

Marketing planning for services

Pocket Guide to Selling Services and Products

Key Account Plans

Marketing : a complete guide in pictures

Key customers : delivering value through strategic relationships with key accounts

Marketing Navigation : How to keep your marketing plan on course to implementation success

Marketing plans : how to prepare them, how to use them

Branding Bundle

MBA marketing

Marketing in manageable bites : for busy managers and overworked students

Marketing strategy in the digital age : exploiting e-commerce in your business

Key Account Management : Building on Supplier and Buyer Perspectives

Improving Marketing Effectiveness in Digital Age

Selling Services and Products : A Pictorial Guide for Managers

Market segmentation : how to do it, how to profit from it

Marketing plans for service businesses : a complete guide

Marketing : a complete guide

Marketing due diligence : reconnecting strategy to share price

Profiting from eCRM : Making the New Marketing Work

Key account management : the definitive guide

Strategic marketing planning : state-of-the-art developments

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