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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on key account management

Marketing value metrics : a new metrics model to measure marketing effectiveness

The complete marketer : 60 essential concepts for marketing excellence

Relationship marketing : creating stakeholder value

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world

Marketing strategies : new approaches, new techniques

Marketing Navigation : How to keep your marketing plan on course to implementation success

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world

Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Marketing plans: how to prepare them, how to profit from them.

Key Account Management: The Definitive Guide

Marketing in a nutshell: key concepts for non-specialists

Marketing and finance: creating shareholder value

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key account plans: the practitioners' guide to profitable planning

The handbook of CRM: achieving excellence in customer management

Customer Relationship Management: Perspectives from the Marketplace

Customer relationship management: perspectives from the marketplace

Marketing planning for services

Marketing plans for service businesses: a complete guide

100 practical ways to improve customer experience: achieve end-to-end customer engagement in a multi-channel world

Market segmentation: how to do it, how to profit from it

Marketing Plans for Service Businesses: A Complete Guide

Pocket Guide to Selling Services and Products

Relationship marketing: creating stakeholder value

Marketing planning for services

Strategic Customer Management: Integrating Relationship Marketing and CRM

Pocket Guide to Selling Services and Products

Introduction to Marketing Plans - DVD (Cambridge Version)

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