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MBA marketing

Kolsaker, Ailsa, McDonald, Malcolm

Part of the MBA Series series

See all formats and editions

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students.

Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts.

It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Read More

Product Details

Publisher/Imprint Red Globe Press

ISBN/Ean1137300299 / 9781137300294

FormatPaperback / softback

Dewey658.8

Published20/12/2013

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxxiii, 517 pages : illustrations (black and white)

Dimensions24 cm

ReadershipTertiary Education (US: College) Learn More

BIC KJS Sales & marketing