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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on key account management

Transformational sales leadership : sales leader perspectives

Marketing value metrics : a new metrics model to measure marketing effectiveness

The complete marketer : 60 essential concepts for marketing excellence

Transformational sales leadership : sales leader perspectives

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world

Marketing strategies : new approaches, new techniques

Marketing Navigation : How to keep your marketing plan on course to implementation success

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world

Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Marketing plans: how to prepare them, how to profit from them.

Key Account Management: The Definitive Guide

Marketing Due Diligence: Reconnecting Strategy to Share Price

Marketing in a nutshell: key concepts for non-specialists

Marketing plans for service businesses: a complete guide

Transformational sales leadership : sales leader perspectives

Transformational sales leadership : sales leader perspectives

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key account plans: the practitioners' guide to profitable planning

MBA marketing

Marketing and finance: creating shareholder value

Marketing and finance: creating shareholder value

Market segmentation: how to do it, how to profit from it

Marketing Masterclasses

Introduction to Marketing Plans - DVD (Cambridge Version)

The complete marketer: 60 essential concepts for marketing excellence

Malcolm McDonald on key account management

100 practical ways to improve customer experience: achieve end-to-end customer engagement in a multi-channel world

Marketing Plans for Service Businesses: A Complete Guide

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