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Market Segmentation : How to Do It and How to Profit from It

Market segmentation : how to do it, how to profit from it

Creating Powerful Brands in Consumer, Service and Industrial Markets

Malcolm McDonald on marketing planning: understanding marketing plans and strategy.

Marketing plans: how to prepare them, how to use them.

MBA marketing

Strategic marketing planning : state-of-the-art developments

Marketing accountability : how to measure marketing effectiveness

Key account management : the definitive guide

Profiting from eCRM : Making the New Marketing Work

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