Just don't do it : the contrarian manager's guide to challenging popular business theories

In Just Don't Do It!, Joel Brandon and Daniel Morris relentlessly sift through today's most hyped management theories, trends, and advice.

They show you just how dangerous unconscious assumptions can be - but also how easily most of them can be brought to light, challenged, and even used to advantage.

They also separate the tactics proven to work in the real business world from those that are just faddish nonsense.

The result is a realistic guide that shares tested programs and methods that you can actually use to improve your company's bottom line and market positioning.