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Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags

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"If people aren't calling you crazy, you aren't thinking big enough."These days taking chances isnt just for college dropouts in hoodies.

Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur.

We all need to be nimble, adaptive, daringand maybe even a little crazyor risk being left behind.But how do you take smart risks without risking it all?

Thats Linda Rottenbergs expertise. As the cofounder and CEO of Endeavor, the worlds leading organization dedicated to supporting fast-growing entrepreneurs, shes spent the last two decades helping innovators think bold and execute smart.Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos.

Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.Rottenberg brings to life iconic entrepreneurs like Walt Disney and Este Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set.

She also introduces us to some of the one thousand entrepreneurs shes advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year.

As Linda writes:Every day I meet people with a dream.

Maybe youre serving coffee and fantasizing about launching a microbrewery; maybe youve skipped college and yearn to start your own design firm; maybe youre sitting in your cubicle and brainstorming a new idea that can improve your company.You have a dream, but you dont know how to turn your dream into reality. Or youve already launched your dream but youre unsure how to take it to the next level.

This book can show you the way.

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Product Details
Penguin Publishing Group
110163362X / 9781101633625
eBook (EPUB)
650.1
02/10/2014
English
272 pages
Copy: 10%; print: 10%