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Dealing with socially responsible consumers : studies in marketing

Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9789811944567
Dewey: 658.802
£63.99
RRP £79.99 Save 20%
6 in Stock
£31.99
RRP £39.99 Save 20%
3 in Stock

Breakthrough marketing plans : how to stop wasting time and start driving growth

Paperback / softback 21 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9780230340336
Dewey: 658.802
£26.39
RRP £32.99 Save 20%
2 in Stock

Lifestyle brands : a guide to aspirational marketing

Hardback 5 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9781137285928
Dewey: 658.827
£44.99
RRP £59.99 Save 25%
2 in Stock

Marketing competences and strategic flexibility in China

Hardback 1 Dec 2006
Publisher Palgrave Macmillan
ISBN: 9780230013506
Dewey: 658.40120951
£67.49
RRP £89.99 Save 25%
2 in Stock
£59.99
RRP £74.99 Save 20%
2 in Stock

Global brand strategy : world-wise marketing in the age of branding

Hardback 19 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949939
Dewey: 658.827
£35.99
RRP £44.99 Save 20%
1 in Stock

Multinational Corporate Evolution and Subsidiary Development

Paperback / softback 13 Jul 1998
Publisher Palgrave Macmillan
ISBN: 9781349264698
Dewey: 658
£98.25
RRP £131.00 Save 25%
1 in Stock

Unveiling fashion : business, culture, and identity in the most glamorous industry

Paperback / softback 27 Mar 2012
Publisher Palgrave Macmillan
ISBN: 9781349347452
Dewey: 338.47687
£31.99
RRP £39.99 Save 20%
1 in Stock

Fashion heritage : narrative and knowledge creation

Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9783031068850
Dewey: 746.920688
£127.49
RRP £149.99 Save 15%
1 in Stock
£76.49
RRP £89.99 Save 15%
1 in Stock
£35.99
RRP £39.99 Save 10%
1 in Stock

Transparency in business : an integrative view

Hardback 29 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031121449
Dewey: 658
£33.99
RRP £39.99 Save 15%
1 in Stock
£33.99
RRP £39.99 Save 15%
1 in Stock

Ecommerce reimagined : retail and ecommerce in China

Hardback 29 Mar 2022
Publisher Palgrave Macmillan
ISBN: 9789811900020
Dewey: 381.142
£27.99
RRP £34.99 Save 20%
1 in Stock

Marketing Tourism and Hospitality: Concepts and Cases

eBook 8 May 2021
Publisher Palgrave Macmillan
ISBN: 9783030641115
Dewey: 910.688
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£44.99
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The art of the pitch: persuasion and presentation skills that win business

Ebook 29 Sep 2016
Publisher Palgrave Macmillan
ISBN: 9781137512338
Dewey: 658.452
Licence From
£22.99
Available on VLeBooks

Strategic Social Media Management: Theory and Practice

eBook 21 Dec 2020
Publisher Palgrave Macmillan
ISBN: 9789811546587
Dewey: 658.872
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£39.99
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Marketing Strategy and Management

Ebook 5 Dec 2014
Publisher Palgrave Macmillan
ISBN: 9781137342133
Dewey: 658.802
Licence From
£503.92
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Brand Management: An Introduction Through Storytelling

eBook 11 Apr 2021
Publisher Palgrave Macmillan
ISBN: 9783030661199
Dewey: 658.827
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£59.99
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£54.99
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£49.99
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Sonic branding: an introduction

Ebook 6 Oct 2003
Publisher Palgrave Macmillan
ISBN: 9780230503267
Dewey: 659.14
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£54.99
Available on VLeBooks

Cultural Studies of LEGO: More Than Just Bricks

Ebook 27 Nov 2019
Publisher Palgrave Macmillan
ISBN: 9783030326647
Dewey: 688.725
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£24.99
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Strategy in airline loyalty: frequent flyer programs

eBook 9 Oct 2017
Publisher Palgrave Macmillan
ISBN: 9783319626000
Dewey: 659.193877
Licence From
£139.50
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Smart retailing: technologies and strategies

eBook 4 Mar 2019
Publisher Palgrave Macmillan
ISBN: 9783030126087
Dewey: 658.87
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£54.99
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£159.50
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£44.99
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