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Breakthrough marketing plans : how to stop wasting time and start driving growth

Paperback / softback 21 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9780230340336
Dewey: 658.802
£26.39
RRP £32.99 Save 20%
2 in Stock

Multinational Corporate Evolution and Subsidiary Development

Paperback / softback 13 Jul 1998
Publisher Palgrave Macmillan
ISBN: 9781349264698
Dewey: 658
£98.25
RRP £131.00 Save 25%
1 in Stock
£35.99
RRP £39.99 Save 10%
1 in Stock

Unveiling fashion : business, culture, and identity in the most glamorous industry

Paperback / softback 27 Mar 2012
Publisher Palgrave Macmillan
ISBN: 9781349347452
Dewey: 338.47687
£31.99
RRP £39.99 Save 20%
1 in Stock

Civic Engagement and Social Media : Political Participation Beyond Protest

Paperback / softback 1 Jan 2015
Publisher Palgrave Macmillan
ISBN: 9781349492886
Dewey: 302.231
£40.49
RRP £44.99 Save 10%

Unconscious branding : how neuroscience can empower (and inspire) marketing

Paperback / softback 12 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137278920
Dewey: 658.8342
£14.24
RRP £18.99 Save 25%

Sport Business in the Global Marketplace

Paperback / softback 4 Oct 2002
Publisher Palgrave Macmillan
ISBN: 9781349508457
Dewey: 338.43796
£40.49
RRP £44.99 Save 10%

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

Paperback / softback 1 Jan 2014
Publisher Palgrave Macmillan
ISBN: 9781349464883
Dewey: 658.8720727
£44.99
RRP £49.99 Save 10%

Consumption, sustainability and everyday life

Paperback / softback 27 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031110719
Dewey: 339.47
£27.99
RRP £34.99 Save 20%

Brands : the new wealth creators

Paperback / softback 14 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9780333659090
Dewey: 658.827
£35.99
RRP £44.99 Save 20%

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Paperback / softback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9781137278753
Dewey: 658.4012
£43.99
RRP £54.99 Save 20%

Identifying Hidden Needs : Creating Breakthrough Products

Paperback / softback 6 Oct 2010
Publisher Palgrave Macmillan
ISBN: 9781349305315
Dewey: 658.83
£35.99
RRP £44.99 Save 20%

Predictive analytics, data mining and big data : myths, misconceptions and methods

Paperback / softback 1 Jan 2014
Publisher Palgrave Macmillan
ISBN: 9781349478682
Dewey: 658.83402856312
£40.49
RRP £44.99 Save 10%

Customer Sense : How the 5 Senses Influence Buying Behavior

Paperback / softback 23 Dec 2015
Publisher Palgrave Macmillan
ISBN: 9781349344420
Dewey: 658.8342
£31.99
RRP £39.99 Save 20%

Re-Making Communication at Work

Paperback / softback 7 Nov 2013
Publisher Palgrave Macmillan
ISBN: 9781137337078
Dewey: 651.7
£16.20
RRP £18.00 Save 10%
£161.99
RRP £179.99 Save 10%

The Superpromoter : The Power of Enthusiasm

Paperback / softback 1 Jan 2011
Publisher Palgrave Macmillan
ISBN: 9781349330171
Dewey: 658.8
£35.99
RRP £44.99 Save 20%

Consumer Culture and the Media : Magazines in the Public Eye

Paperback / softback 1 Jan 2012
Publisher Palgrave Macmillan
ISBN: 9781349338290
Dewey: 302.23
£35.99
RRP £44.99 Save 20%

Marketing Psychology : The Paradigm in the Wings

Paperback / softback 15 Sep 1997
Publisher Palgrave Macmillan
ISBN: 9781349398140
Dewey: 658
£80.99
RRP £89.99 Save 10%
£35.99
RRP £44.99 Save 20%

Global Competition Between and Within Standards : The Case of Mobile Phones

Paperback / softback 13 Nov 2001
Publisher Palgrave Macmillan
ISBN: 9781349429370
Dewey: 380.14562138
£80.99
RRP £89.99 Save 10%

Beyond Mobile : People, Communications and Marketing in a Mobilized World

Paperback / softback 1 Jan 2002
Publisher Palgrave Macmillan
ISBN: 9781349430901
Dewey: 384.535
£35.99
RRP £44.99 Save 20%

International Marketing in the Network Economy : A Knowledge-Based Approach

Paperback / softback 23 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9781349354085
Dewey: 658.84
£35.99
RRP £44.99 Save 20%

Globalization and Economic Ethics : Distributive Justice in the Knowledge Economy

Paperback / softback 28 Jan 2008
Publisher Palgrave Macmillan
ISBN: 9781349370429
Dewey: 174.4
£35.99
RRP £44.99 Save 20%

Testimonial Advertising in the American Marketplace : Emulation, Identity, Community

Paperback / softback 18 Dec 2009
Publisher Palgrave Macmillan
ISBN: 9781349379293
Dewey: 659.1
£40.49
RRP £44.99 Save 10%

Postcolonial Theory and Organizational Analysis: A Critical Engagement

Paperback / softback 19 May 2003
Publisher Palgrave Macmillan
ISBN: 9781349387670
Dewey: 339.46
£89.99
RRP £99.99 Save 10%

Luxury the Chinese Way : The Emergence of a New Competitive Scenario

Paperback / softback 27 Aug 2021
Publisher Palgrave Macmillan
ISBN: 9781349711239
Dewey: 658.840951
£53.99
RRP £59.99 Save 10%

Applying Qualitative Methods to Marketing Management Research

Paperback / softback 16 Dec 2003
Publisher Palgrave Macmillan
ISBN: 9781349725069
Dewey: 658.80072
£80.99
RRP £89.99 Save 10%

Drivers of Global Business Success : Lessons From Emerging Markets

Paperback / softback 11 Oct 2004
Publisher Palgrave Macmillan
ISBN: 9781349725137
Dewey: 658.84
£80.99
RRP £89.99 Save 10%

The Social Media Manifesto

Paperback / softback 1 Jan 2013
Publisher Palgrave Macmillan
ISBN: 9781349444571
Dewey: 658
£29.69
RRP £32.99 Save 10%
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