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Mastering fashion marketing

Part of the Palgrave Master Series series
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This book combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.

It contains the views of key practitioners and original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing.

This book combines contemporary marketing theory with analysis.

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Product Details
Palgrave Macmillan
1137092718 / 9781137092717
eBook (Adobe Pdf)
22/12/2008
England
English
376 pages
Copy: 10%; print: 10%