Bright Modernity: Color, Commerce, and Consumer Culture (1st ed. 2017 edition.)

Colour is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies - research and development, making and selling, predicting fashion trends and more.

Building on Regina Lee Blaszczyk's go-to history of the 'colour revolution' in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic.

Covering history from the mid 19th century into the immediate past, it examines the relationship between colour, commerce and consumer societies in unfamiliar settings and in the company of new kinds of experts.