Globalizing ideal beauty: how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century (1st ed.)

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.

Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.