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Marketing Tourism and Hospitality: Concepts and Cases

Strategic Social Media Management: Theory and Practice

The art of the pitch: persuasion and presentation skills that win business

Marketing Strategy and Management

Brand Management: An Introduction Through Storytelling

B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience

Integrated marketing communications: a global brand-driven approach.

Strategy in airline loyalty: frequent flyer programs

Cultural Studies of LEGO: More Than Just Bricks

Sonic branding: an introduction

Smart retailing: technologies and strategies

Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Digital relevance: developing marketing content and strategies that drive results

Winning minds: secrets from the language of leadership

Why people (don't) buy: the go and stop signals for consumers

Global brand strategy: world-wise marketing in the age of branding

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring

Management and marketing of wine tourism business: theory, practice, and cases

Advances in luxury brand management

Competitive Identity: The New Brand Management for Nations, Cities and Regions

The Marketing of Service-Dominant Logic: A Rhetorical Approach

Quantitative methods

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Marketing in context: setting the scene

Fashion branding and communication: core strategies of European luxury brands

How to brand nations, cities and destinations: a planning book for place branding

Operations Management: An International Perspective

Retail Therapy: Making Strategic Relationships Work

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour

The romantic ethic and the spirit of modern consumerism

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