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Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups

Global brand strategy : world-wise marketing in the age of branding

Transparency in business : an integrative view

The evolution of Made in Italy : case studies on the Italian food and beverage industry

Unveiling fashion : business, culture, and identity in the most glamorous industry

Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport

How to measure digital marketing : metrics for assessing impact and designing success

Civic Engagement and Social Media : Political Participation Beyond Protest

Football brands

All eyes east : how Chinese youth will revolutionize global marketing

Star-spangled soccer : the selling, marketing and management of soccer in the USA

Sport Business in the Global Marketplace

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

Reinventing fashion retailing : digitalising, gamifying, entrepreneuring

Brands : the new wealth creators

Brand revolution : rethinking brand identity

From Chinese brand culture to global brands : insights from aesthetics, fashion and history

The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture

Brand storming : managing brands in the era of complexity

Explaining consumer choice

Customer Sense : How the 5 Senses Influence Buying Behavior

Identifying Hidden Needs : Creating Breakthrough Products

Predictive analytics, data mining and big data : myths, misconceptions and methods

Organizations in the Face of Crisis : Managing the Brand and Stakeholders

The luxury market in Brazil : market opportunities and potential

Locative Social Media : Place in the Digital Age

The Luxury Market in Brazil : Market Opportunities and Potential

The dominant influence of marketing in the 21st century : the marketing leviathan

International Place Branding Yearbook 2012 : Managing Smart Growth and Sustainability

Psychoanalytic accounts of consuming desire : hearts of darkness

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