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Dealing with socially responsible consumers : studies in marketing

Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups

Breakthrough marketing plans : how to stop wasting time and start driving growth

Lifestyle brands : a guide to aspirational marketing

Global brand strategy : world-wise marketing in the age of branding

Marketing competences and strategic flexibility in China

Customer-centricity in organized retailing : a guide to the basis of winning strategies

Transparency in business : an integrative view

The evolution of Made in Italy : case studies on the Italian food and beverage industry

Multinational Corporate Evolution and Subsidiary Development

Fashion heritage : narrative and knowledge creation

Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport

Business advancement through technologyVolume I,: Markets and marketing in transition

Ecommerce reimagined : retail and ecommerce in China

Public sector marketing communicationsVolume I,: Public relations and brand communication perspectives

Unveiling fashion : business, culture, and identity in the most glamorous industry

Business advancement through technologyVolume II,: The changing landscape of industry and employment

Luxury fashion branding : trends, tactics, techniques

How to measure digital marketing : metrics for assessing impact and designing success

Standing room only : marketing insights for engaging performing arts audiences

Sustainable luxury : an international perspective

Civic Engagement and Social Media : Political Participation Beyond Protest

Twitter is not a strategy : rediscovering the art of brand marketing

Football brands

Unconscious branding : how neuroscience can empower (and inspire) marketing

All eyes east : how Chinese youth will revolutionize global marketing

Star-spangled soccer : the selling, marketing and management of soccer in the USA

Sport Business in the Global Marketplace

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

Reinventing fashion retailing : digitalising, gamifying, entrepreneuring

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