Search Results - KJS - Books - Palgrave Macmillan

Consumption, sustainability and everyday life

Paperback / softback 27 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031110719
Dewey: 339.47
£27.99
RRP £34.99 Save 20%

Luxury strategy in action

Hardback 2 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230354548
Dewey: 658.4012
£49.49
RRP £54.99 Save 10%

Marketing to the ageing consumer : the secrets to building an age-friendly business

Hardback 12 Jan 2013
Publisher Palgrave Macmillan
ISBN: 9780230378193
Dewey: 658.8340846
£43.99
RRP £54.99 Save 20%

Brands : the new wealth creators

Paperback / softback 14 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9780333659090
Dewey: 658.827
£35.99
RRP £44.99 Save 20%

Sales force design for strategic advantage

Hardback 25 Jun 2004
Publisher Palgrave Macmillan
ISBN: 9781403903051
Dewey: 658.8102
£67.49
RRP £74.99 Save 10%
£43.99
RRP £54.99 Save 20%

Brand revolution : rethinking brand identity

Hardback 9 Nov 2012
Publisher Palgrave Macmillan
ISBN: 9781137019486
Dewey: 658.827
£40.49
RRP £44.99 Save 10%

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Paperback / softback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9781137278753
Dewey: 658.4012
£43.99
RRP £54.99 Save 20%

Trendology : building an advantage through data-driven real-time marketing

Hardback 11 Nov 2014
Publisher Palgrave Macmillan
ISBN: 9781137479556
Dewey: 658.872
£18.39
RRP £22.99 Save 20%

Customer sense : how the 5 senses influence buying behavior

Hardback 13 Mar 2013
Publisher Palgrave Macmillan
ISBN: 9780230341739
Dewey: 658.8342
£43.99
RRP £54.99 Save 20%
£40.49
RRP £44.99 Save 10%

Persuasive advertising : evidence-based principles

Hardback 26 May 2010
Publisher Palgrave Macmillan
ISBN: 9781403913432
Dewey: 659.1
£79.99
RRP £99.99 Save 20%
£32.40
RRP £36.00 Save 10%

Empathetic marketing : how to satisfy the 6 core emotional needs of your customers

Hardback 16 Jul 2012
Publisher Palgrave Macmillan
ISBN: 9780230340275
Dewey: 658.8343
£43.99
RRP £54.99 Save 20%

Predictive analytics, data mining and big data : myths, misconceptions and methods

Paperback / softback 1 Jan 2014
Publisher Palgrave Macmillan
ISBN: 9781349478682
Dewey: 658.83402856312
£40.49
RRP £44.99 Save 10%

Explaining consumer choice

Hardback 27 Jun 2007
Publisher Palgrave Macmillan
ISBN: 9781403998620
Dewey: 658.8342
£40.49
RRP £44.99 Save 10%

Identifying Hidden Needs : Creating Breakthrough Products

Paperback / softback 6 Oct 2010
Publisher Palgrave Macmillan
ISBN: 9781349305315
Dewey: 658.83
£35.99
RRP £44.99 Save 20%

Engaging public sector clients : from service-delivery to co-production

Hardback 8 Apr 2009
Publisher Palgrave Macmillan
ISBN: 9780230223769
Dewey: 351
£80.99
RRP £89.99 Save 10%

Brand storming : managing brands in the era of complexity

Hardback 12 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230222434
Dewey: 658.827
£34.20
RRP £38.00 Save 10%

Customer Sense : How the 5 Senses Influence Buying Behavior

Paperback / softback 23 Dec 2015
Publisher Palgrave Macmillan
ISBN: 9781349344420
Dewey: 658.8342
£31.99
RRP £39.99 Save 20%

Entrepreneurs navigating a universe of disruption

Paperback / softback 20 May 2023
Publisher Palgrave Macmillan
ISBN: 9789811907050
Dewey: 658.421
£71.99
RRP £89.99 Save 20%
£40.49
RRP £44.99 Save 10%

Eco-Standards, Product Labelling and Green Consumerism

Paperback / softback 1 Jan 2008
Publisher Palgrave Macmillan
ISBN: 9781349359141
Dewey: 658.802
£80.99
RRP £89.99 Save 10%

Market Mediations : Semiotic Investigations on Consumers, Objects and Brands

Paperback / softback 1 Jan 2015
Publisher Palgrave Macmillan
ISBN: 9781349506224
Dewey: 658.8
£40.49
RRP £44.99 Save 10%
£27.99
RRP £34.99 Save 20%
£31.99
RRP £39.99 Save 20%

Global Brand Strategy : World-wise Marketing in the Age of Branding

Paperback / softback 12 Jul 2018
Publisher Palgrave Macmillan
ISBN: 9781349956999
Dewey: 381
£33.99
RRP £39.99 Save 15%

Harnessing Place Branding through Cultural Entrepreneurship

by Go, F.
Paperback / softback 1 Jan 2015
Publisher Palgrave Macmillan
ISBN: 9781349499434
Dewey: 910.688
£80.99
RRP £89.99 Save 10%

Redesigning Manufacturing : Reimagining the Business of Making in the UK

Paperback / softback 1 Jan 2015
Publisher Palgrave Macmillan
ISBN: 9781349499458
Dewey: 338.4767
£40.49
RRP £44.99 Save 10%

Why People (Don’t) Buy : The Go and Stop Signals

Paperback / softback 13 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9781349499878
Dewey: 658.8342
£26.39
RRP £32.99 Save 20%
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