Microeconomics : Principles and Tools

Finely focused on the key principles -- and written in a way that makes even cutting-edge concepts seem easy -- this book teaches readers how to think like economists by showing them how to use economic concepts in their everyday lives and careers.

Hands-on and practical in approach, the book features hundreds of lively real-world examples, integrates global material throughout, and engages readers interactively through Economic Detective exercises, Using the Tools exercises, and Economics Experiments (in which readers role-play as consumers, producers, and policy makers).

An accompanying CD-ROM features a tutorial walk-through of the key graphs in the book, and a Graph Builder application that allows readers to manipulate variables in the 60 key graphs from the book and note the changes and effects.