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Image for Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

series Marketing for a New Century
Paperback / softback 21 Jan 2004
ISBN: 9780761922537
Dewey: 659.1
£87.55
RRP £103.00 Save 15%
2 in Stock
Image for Understanding audiences : theory and method

Understanding audiences : theory and method

Paperback / softback 5 Dec 2000
ISBN: 9780761963455
Dewey: 302.23072
£39.94
RRP £46.99 Save 15%
Image for The media in question : popular cultures and public interests

The media in question : popular cultures and public interests

Paperback / softback 8 Dec 1997
ISBN: 9780761957232
Dewey: 302.23
£44.99
Image for Understanding audiences : theory and method

Understanding audiences : theory and method

Hardback 15 Dec 2000
ISBN: 9780761963448
Dewey: 302.23
£113.90
RRP £134.00 Save 15%
Image for The media in question : popular cultures and public interests

The media in question : popular cultures and public interests

Hardback 12 Dec 1997
ISBN: 9780761957225
Dewey: 302.23
£135.00
Image for Controversies in contemporary advertising

Controversies in contemporary advertising

Paperback / softback 16 Sep 2003
ISBN: 9780761926351
Dewey: 659.1
£66.00
Image for Business and professional communication playbook : essential skills for tomorrow's workplace

Business and professional communication playbook : essential skills for tomorrow's workplace

Digital download and online 6 Dec 2022
ISBN: 9781071802960
Dewey: 658.45
£58.00
Image for The SAGE handbook of media studies

The SAGE handbook of media studies

Hardback 19 Oct 2004
ISBN: 9780761921691
Dewey: 302.23
£131.75
RRP £155.00 Save 15%
Image for New media and politics

New media and politics

Paperback / softback 5 Dec 2000
ISBN: 9780761962007
Dewey: 302.23
£45.05
RRP £53.00 Save 15%
Image for Media ownership : the economics and politics of convergence and concentration in the UK and European media

Media ownership : the economics and politics of convergence and concentration in the UK and European media

Paperback / softback 17 Apr 2002
ISBN: 9780761966814
Dewey: 302.23
£40.79
RRP £47.99 Save 15%
Image for Media policy : convergence, concentration and commerce

Media policy : convergence, concentration and commerce

Paperback / softback 24 Sep 1998
ISBN: 9780761959403
Dewey: 302.23094
£29.74
RRP £34.99 Save 15%
Image for Media economics

Media economics

Paperback / softback 17 Aug 2004
ISBN: 9780761930969
Dewey: 338.4730223
£102.85
RRP £121.00 Save 15%
Image for Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

series Marketing for a New Century
Hardback 21 Jan 2004
ISBN: 9780761922520
Dewey: 659.1
£121.55
RRP £143.00 Save 15%
Image for Bridging differences : effective intergroup communication

Bridging differences : effective intergroup communication

series Interpersonal CommTexts
Hardback 17 Sep 2003
ISBN: 9780761929369
Dewey: 303.482
£147.90
RRP £174.00 Save 15%
Image for Media ownership : concentration, convergence and public policy

Media ownership : concentration, convergence and public policy

Hardback 18 Apr 2002
ISBN: 9780761966807
Dewey: 302.23
£126.65
RRP £149.00 Save 15%
Image for The corporate communications primer

The corporate communications primer

Hardback 1 Oct 2004
ISBN: 9780761997450
Dewey: 658.45
£35.00
Image for Feminist communication theory : selections in context

Feminist communication theory : selections in context

Paperback / softback 19 Oct 2004
ISBN: 9780761919803
Dewey: 305.4201
£87.55
RRP £103.00 Save 15%
Image for Feminist communication theory : selections in context

Feminist communication theory : selections in context

Hardback 19 Oct 2004
ISBN: 9780761919797
Dewey: 305.4201
£121.55
RRP £143.00 Save 15%
Image for Broadcast news producing

Broadcast news producing

Paperback / softback 12 Oct 2004
ISBN: 9781412906715
Dewey: 070.43
£102.85
RRP £121.00 Save 15%
Image for Media economics

Media economics

Hardback 17 Aug 2004
ISBN: 9780761930952
Dewey: 338.4730223
£147.90
RRP £174.00 Save 15%
Image for Religion in the news : faith and journalism in American public discourse

Religion in the news : faith and journalism in American public discourse

Paperback / softback 20 Aug 1998
ISBN: 9780761916789
Dewey: 291.1750973
£64.60
RRP £76.00 Save 15%
Image for Media ethics : key principles for responsible practice

Media ethics : key principles for responsible practice

Paperback 18 Nov 2008
ISBN: 9781412956857
Dewey: 175

This title has been replaced View Replacement

Image for Religion in the news : faith and journalism in American public discourse

Religion in the news : faith and journalism in American public discourse

Hardback 20 Aug 1998
ISBN: 9780761916772
Dewey: 291.1750973
Out of Print
Image for News for a change : an advocate's guide to working with the media

News for a change : an advocate's guide to working with the media

Hardback 23 Aug 1999
ISBN: 9780761919230
Dewey: 070.4493240973
Out of Print
Image for Asia unplugged : the wireless and mobile media boom in the Asia-Pacific

Asia unplugged : the wireless and mobile media boom in the Asia-Pacific

series The Asia-Pacific Internet Handbook
Hardback 1 Feb 2005
ISBN: 9780761932727
Dewey: 384.534095
Out of Print
Image for The new media and politics

The new media and politics

Hardback 5 Dec 2000
ISBN: 9780761961994
Dewey: 302.23
Out of Print
Image for The corporate communications primer

The corporate communications primer

Paperback / softback 8 Nov 2004
ISBN: 9780761997467
Dewey: 658.45
Out of Print
Image for India's communication revolution : from bullock carts to cyber marts

India's communication revolution : from bullock carts to cyber marts

Hardback 22 Jan 2001
ISBN: 9780761994718
Dewey: 303.48330954
Out of Print
Image for Bridging differences : effective intergroup communication

Bridging differences : effective intergroup communication

series Interpersonal CommTexts
Paperback / softback 9 Sep 2003
ISBN: 9780761929376
Dewey: 303.482
Out of Print
Image for Electronic communication convergence : policy challenges in Asia

Electronic communication convergence : policy challenges in Asia

Hardback 8 Aug 2000
ISBN: 9780761994497
Dewey: 384.095
Out of Print
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