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Integrated Customer Segmentation and Dialog

Doing and Talking : Perceptions of Discussion Quality and Group Performance in Marketing Decision Making

Entrepreneurial Pricing : The Cinderella of Marketing Strategy

Internal Marketing's Role in Organizations : A Transaction Cost Perspective

Network Marketing in South Africa : Just What is the Reception?

Personal Interaction in Groups : Its Effects on Marketing Decision Making

50 Reasons Why Shared Mailings Work

Impact of Cognitive Style on Variety Seeking by Food Innovators

World Wide Web : What Marketing Managers Might Want to Know About Conversion and Efficiency

Consumer Behaviour as an Evolutionary Process

Consumer Initiators : Adaptors and Innovaters

Customer Acquisition in Sticky Business Markets

Proactiveness and Performance : Exploring the Link with Effective Selling

Web Site as Marketing Communication Medium : A Tentative Model and Areas of Research

Personal Reports of Communication, Apprehension and Perceptions of Salesperson Performance

Analysing Customer Defections : Predicting the Effects on Corporate Performance

What We Know & What We Don't Know: Questions & Answers Applied to Markets

Internal Marketing in Organizations : Empirical Evidence from a Transaction Cost Perspective

As the Web is Spun : Research Perspectives on Marketing Communication and Consumer Behaviour on the World Wide Web

Functional Integration with Particular Reference to Marketing : A Theoretical Perspective on Its Genesis and Continuation

Telesales Guidance Course

Building a Great Brand : The Over-arching Issues You Need to Know

Marketing Skills : Direct Mail

Marketing Skills : Managing an Exhibition

Marketing Skills : Customer Care

A Design Guide to Getting it Right : An Introduction to Effective Marketing Communications

Maximizing Your Marketing Budget in the Health Care and Pharmaceutical Industries : The Over-arching Issues You Need to Know

Marketing Skills : Effective Promotional Literature

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