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Impulse fur das Marketing im New Normal : Was wichtig bleibt, was wichtiger wird – ein Uberblick

Akzeptanz von Produktinnovationen : Eine Einfuhrung

Kunden ans Kaufen heranfuhren : Eine Einfuhrung in den kaufprozessorientierten Ansatz im Marketing

Planung und Umsetzung sicherer Events : Handeln und Lernen aus Erfahrungen bei Veranstaltungen

Vertriebskennzahlen : Kennzahlen und Kennzahlensysteme fur das Vertriebsmanagement

Bedienungsanleitung fur den Shitstorm : Wie gute Kommunikation die Wut der Masse bricht

Markenorientierte digitale Transformation : Wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter fuhren

Internal Branding : Ein zentraler Baustein des Corporate Reputation Managements

Social Marketing : Verhaltensanderungen furs Gemeinwohl - Eine anwendungsorientierte Einfuhrung

Nostalgie als Chance fur die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren konnen

Einsatz von Social Media fur das Dienstleistungsmanagement

Helpvertising : Content-Marketing fur Praktiker

Finanzielle Bewertung von Marken : Ein praxisorientierter Leitfaden

Reputationsmanagement : Online-Handel

Disruption in der Event- und Messebranche : Den digitalen Aufbruch mitgestalten

Einfuhrung in die Mediaplanung : Grundlagen fur klassische und digitale Kanale

Zielgruppenorientierte Veranstaltungskonzeption : Messen, Kongresse und Events auf Zielgruppen ausrichten

Optimierung von Online-Stellenanzeigen : Kompaktes Wissen fur effektives Recruiting

Employer Branding fur KMUs : Wie Sie als Arbeitgeber zu einer attraktiven Marke werden

Mitarbeitende inspirieren : Inspiration fordern und im Unternehmen wirkungsvoll vorantreiben

Coaching von Mitarbeitern im personlichen Verkauf : Nachhaltige Kompetenzentwicklung fur den Face-to-Face-Kontakt mit Kunden

Balanced Scorecards im Vertrieb

Nutzwertanalysen in Marketing und Vertrieb

Text und Konzeption im Content Marketing : Alle wichtigen Grundlagen fur Print, Web, Corporate Blogs und Social Media

Consumer Segment LOHAS : Nachhaltigkeitsorientierte Dialoggruppen im Lebensmitteleinzelhandel

Corporate Reputation Management in den sozialen Medien : Grundprinzipien zur erfolgreichen Einbindung von Social Media

Konsumentenverhalten im Zeitalter der Mass Customization : Trends: Individualisierung und Nachhaltigkeit

Einfuhrung in die Marketing-Gleichung

Der Direktvertrieb in Mehrkanalstrategien : Eine Einfuhrung mit Beispielen fur die Umsetzung

Erfolgreiche Interne Kommunikation im Digital Workplace : Basics und Tools: Social Intranet, Mitarbeiter-App, Mitarbeitermagazin

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