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Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Aktive Krisenkommunikation : Erste Hilfe fur Management und Krisenstab

Frustration in hierarchischen Kundenbindungsprogrammen : Eine empirische Untersuchung

Digital Signage am Point of Sale : Psychologische und verhaltensbezogene Wirkungen unterschiedlicher Inhaltsarten

Markennarrative in der Unternehmenskommunikation

Struktur und Design responsiver Webseiten auf Smartphones : Wie Sie das mobile Internet userfreundlich gestalten

Preispolitik im digitalen Zeitalter : Auswirkungen von Digitalisierung und Kunstlicher Intelligenz

Souveran prasentieren - Die erste Botschaft bist Du : Wie Sie Koerpersprache authentisch und wirkungsvoll einsetzen

Context-Marketing : Der Schlussel zum Verbraucherverhalten

Coaching von Mitarbeitern im personlichen Verkauf : Nachhaltige Kompetenzentwicklung fur den Face-to-Face-Kontakt mit Kunden

Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung

Online Produkttests zur Generierung von Online Reviews : Eine Analyse der Effekte auf das Review Rating und die Review Qualitat

Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

International marketing management

Balanced Scorecards im Vertrieb

Nutzwertanalysen in Marketing und Vertrieb

Experience first – Marken erlebbar machen : Erfolgreich sein in der Experience Economy

Trends in Event Education : Ein Tagungsband zur Veranstaltungswirtschaft

Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis

Strategische Philanthropie : Wie Sie mit Ihrem Engagement mehr Wirkung erzielen

Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis : Konzepte, Instrumente und Strategien fur die Implementierung

Sustainable Marketing Management : Grundlagen und Cases

Marken als Sinnstifter : Identitatsbasierte Markenfuhrung als Antwort auf den Wandel

Kulturelle Anforderungen an das Markenmanagement im Profisport : Im Spannungsfeld zwischen Local Hero und Global Player

Die Modebranche im Umbruch : Entwicklung des zukunftigen Einflusses von Digitalisierung und Nachhaltigkeit auf die Einkaufsprozesse

Das Konzept der preisorientierten Qualitatsbeurteilung : Eine produkt- und kulturubergreifende kausalanalytische Betrachtung

Global Brand Management : Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

Key Account Management erfolgreich planen und umsetzen : Mehrwert-Konzepte fur Ihre Top-Kunden

Wirkung von Preisen und Werbung als Instrumente des Revenue Managements : Eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern

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