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Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Aktive Krisenkommunikation : Erste Hilfe fur Management und Krisenstab

Die Quintessenz des Vertriebs : Was Sie wirklich wissen mussen, um im Verkauf erfolgreich zu sein

Konsum und Lebensstile : Eine kurze Einfuhrung

Events und Tourismus : Stand und Perspektiven der Eventforschung

Kundenbindung durch Kundenintegration auf Industriegutermarkten

Sponsoring-Wirkung auf das Kaufverhalten

Altere Konsumenten in Handel und Marketing : Empirische Uberprufung der Bedeutung von Convenience

Die Bewertung humorvoll vergleichender und herabsetzender Werbung : Entwicklung eines interdisziplinaren Testschemas zur Erhoehung der Rechtssicherheit

Mit Dienstleistungen wachsen : Wie Sie mit der 5-Schritte-Methodik die Wettbewerbsposition Ihres Unternehmens spurbar verbessern

Kompaktkurs Verkaufen im B2B : Das 12-Wochen-Training fur Neu- und Quereinsteiger im Technischen Vertrieb

Unternehmer statt Unterlasser : Unternehmerrelevante Personlichkeitseigenschaften in der Direktvermarktung

Stakeholder-Kommunikation im Web 2.0 : Alte Theorien fur neue Medien

Trusted Advisor in Marketing und Vertrieb : Grundlagen und praktische Anwendung in ausgewahlten Branchen

Quick Guide Online-Marketing fur Einzelkampfer und Kleinunternehmer : Wie Sie Ihre Kunden online finden, begleiten und begeistern

User Experience Identity : Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen

Wertkreation in Kundennutzungsprozessen

Mehrstufige Eigenmarken : Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen

Selbstkongruenz im Multichannel-Retailing : Determinanten und Auswirkungen der absatzkanalspezifischen Selbstahnlichkeit

Gibt es noch Marken in der Zukunft? : Hybrid Brands - eine Zukunftsvision fur starke Marken

Kunden ans Kaufen heranfuhren : Eine Einfuhrung in den kaufprozessorientierten Ansatz im Marketing

Veranstaltungen 4.0 : Konferenzen, Messen und Events im digitalen Wandel

Growth Hacking mit Strategie : Wie erfolgreiche Startups und Unternehmen mit Growth Hacking ihr Wachstum beschleunigen

Praxis der Personalisierung im Handel : Mit zeitgemassen E-Commerce-Konzepten Umsatz und Kundenwert steigern

Digitize Your Brand Name : Der Erfolgsfaktor Markenname in den digitalen Medien

Uberzeugen 4.0 : Praktische Emotionale Kompetenz fur Echtzeit-Kommunikation im Vertrieb

Werteorientierung und Arbeitgeberwahl im Wandel der Generationen : Eine empirisch fundierte Analyse unter besonderer Berucksichtigung der Generation Y

Preiskomplexitat von dynamischen Stromtarifen : Auswirkungen auf das Nutzerverhalten

Der kundenseitig wahrgenommene Wert der anbieter- und der kundengesteuerten Dienstleistungsindividualisierung : Eine vergleichende konzeptionelle und empirische Analyse

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