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Sportmarketing : Grundlagen – Strategien – Instrumente

Marketingubungen : Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining

Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

Handbuch Strategische Kommunikation : Grundlagen – Innovative Ansatze – Praktische Umsetzungen

Integrierte Kommunikation in der Praxis : Entwicklungsstand in deutschsprachigen Unternehmen

Einsatz von Social Media fur das Dienstleistungsmanagement

Dienstleistungsinnovationen : Forum Dienstleistungsmanagement

Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle

Dienstleistungen 4.0 : Konzepte – Methoden – Instrumente. Band 1. Forum Dienstleistungsmanagement

Dienstleistungen 4.0 : Geschaftsmodelle - Wertschopfung - Transformation. Band 2. Forum Dienstleistungsmanagement

Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden

Service Business Development : Band 2. Methoden – Erlosmodelle – Marketinginstrumente

Marketing Weiterdenken : Zukunftspfade fur eine marktorientierte Unternehmensfuhrung

Marketing Weiterdenken: Zukunftspfade Für Eine Marktorientierte Unternehmensführung

Qualitatsmanagement fur Non-Profit-Organisationen : Grundlagen – Planung – Umsetzung – Kontrolle

Kunstliche Intelligenz im Dienstleistungsmanagement : Band 2: Einsatzfelder – Akzeptanz – Kundeninteraktionen

Marketing : Grundlagen fur Studium und Praxis

Smart Services : Band 1: Konzepte – Methoden – Prozesse

Smart Services : Band 2: Geschaftsmodelle – Erlosmodelle – Kooperationsmodelle

Smart Services : Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive

Sportsponsoring : Voraussetzungen und Praxisbeispiele fur erfolgreiche Partnerschaften

Gestaltung des Wandels im Dienstleistungsmanagement : Band 1: Innovationsperspektive – Digitalisierungsperspektive – Nachhaltigkeitsperspektive

Gestaltung des Wandels im Dienstleistungsmanagement : Band 2: Kundenperspektive – Anbieterperspektive – Mitarbeiterperspektive

Customer-Dominant Logic : Kundendominantes Management als neue Zielgroße im Relationship Marketing

Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement

Handbuch Techniken der Kommunikation : Grundlagen – Innovative Ansatze – Praktische Umsetzungen

Handbuch Instrumente der Kommunikation : Grundlagen – Innovative Ansatze – Praktische Umsetzungen

Handbuch Techniken der Kommunikation

Handbuch Instrumente der Kommunikation

Marketing : Grundlagen fur Studium und Praxis

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