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Image for Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401900
£35.99
RRP £39.99 Save 10%
3 in Stock
Image for Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Paperback 11 Jan 2023
Publisher Springer Gabler
ISBN: 9783658405557
£35.99
RRP £39.99 Save 10%
1 in Stock
Image for Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Ebook 5 May 2015
Publisher Springer Gabler
ISBN: 9783658096816
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Image for Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658027360
Dewey: 658.8
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Image for Corporate Social Responsibility und Konsumentenverhalten: Theoretische Ansatze und empirische Befunde

Corporate Social Responsibility und Konsumentenverhalten: Theoretische Ansatze und empirische Befunde

Ebook 16 Apr 2013
Publisher Springer Gabler
ISBN: 9783658020477
Dewey: 658
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£29.99
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Image for Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Ebook 6 Jan 2023
Publisher Springer Gabler
ISBN: 9783658402617
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Image for Umsetzungsmanagement von Preisstrategien: Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

Umsetzungsmanagement von Preisstrategien: Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

Ebook 25 Oct 2013
Publisher Springer Gabler
ISBN: 9783642371264
Dewey: 658.8
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Image for Alles, was Sie uber das Verkaufen wissen mussen: Der Verkaufsprozess: Mehr Kunden, mehr Know-how, mehr Abschlusse

Alles, was Sie uber das Verkaufen wissen mussen: Der Verkaufsprozess: Mehr Kunden, mehr Know-how, mehr Abschlusse

Ebook 21 Jan 2014
Publisher Springer Gabler
ISBN: 9783658008376
Dewey: 658.81
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Image for Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities : 2

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities : 2

series Handel und Internationales Marketing Retailing and International
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658010966
Dewey: 658.8
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Image for Strategische Zusammenarbeit mit Zulieferern: Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung : 67

Strategische Zusammenarbeit mit Zulieferern: Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung : 67

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Ebook 26 Jul 2013
Publisher Springer Gabler
ISBN: 9783658021900
Dewey: 658.8
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Image for Diversifikationsmanagement in Dienstleistungsnetzwerken: Theoretische Fundierung und empirische Analyse

Diversifikationsmanagement in Dienstleistungsnetzwerken: Theoretische Fundierung und empirische Analyse

series Unternehmenskooperation und Netzwerkmanagement
Ebook 19 Nov 2013
Publisher Springer Gabler
ISBN: 9783658024895
Dewey: 658.8
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Image for Einstellungs- und Verhaltenswirkungen im Event-Sponsoring: Wirkungsmodell, Befunde und Implikationen

Einstellungs- und Verhaltenswirkungen im Event-Sponsoring: Wirkungsmodell, Befunde und Implikationen

series Interaktives Marketing
Ebook 4 Aug 2013
Publisher Springer Gabler
ISBN: 9783658029388
Dewey: 658.8
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Image for Resulting - Projektziel erreicht!: So fuhren Sie Projekte kompetent und kreativ zum Profit

Resulting - Projektziel erreicht!: So fuhren Sie Projekte kompetent und kreativ zum Profit

Ebook 27 Nov 2013
Publisher Springer Gabler
ISBN: 9783658029807
Dewey: 658.81
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Image for Direct-Mail-Couponing: Eine empirische Untersuchung der langfristigen Absatzwirkung

Direct-Mail-Couponing: Eine empirische Untersuchung der langfristigen Absatzwirkung

series Schriften Zum Europaischen Management
Ebook 8 Nov 2013
Publisher Springer Gabler
ISBN: 9783658031060
Dewey: 658.8
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Image for Events und Sport: Stand und Perspektiven der Eventforschung

Events und Sport: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658036812
Dewey: 658.8
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Image for When luxury meets art: forms of collaboration between luxury brands and the arts

When luxury meets art: forms of collaboration between luxury brands and the arts

series Bestmasters
Ebook 5 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045760
Dewey: 658.827
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Image for Innovation acceptance: the case of advanced driver-assistance systems

Innovation acceptance: the case of advanced driver-assistance systems

Ebook 7 Feb 2014
Publisher Springer Gabler
ISBN: 9783658050054
Dewey: 629.28304
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Image for Video-Marketing mit YouTube: Video-Kampagnen strategisch planen und erfolgreich managen

Video-Marketing mit YouTube: Video-Kampagnen strategisch planen und erfolgreich managen

Ebook 11 May 2016
Publisher Springer Gabler
ISBN: 9783658102579
Dewey: 658.8
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£21.99
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Image for Strategische Positionierung Und Kundenzufriedenheit: Anforderungen - Umsetzung - Praxisbeispiele

Strategische Positionierung Und Kundenzufriedenheit: Anforderungen - Umsetzung - Praxisbeispiele

Ebook 9 Oct 2020
Publisher Springer Gabler
ISBN: 9783658320195
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Image for Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Ebook 15 Feb 2013
Publisher Springer Gabler
ISBN: 9783834936332
Dewey: 658.8
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Image for Unternehmerisches Preisanderungsverhalten: Dimensionen, Determinanten und Konsequenzen

Unternehmerisches Preisanderungsverhalten: Dimensionen, Determinanten und Konsequenzen

Ebook 3 Sep 2013
Publisher Springer Gabler
ISBN: 9783834940131
Dewey: 658.8
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Image for Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

eBook 13 Jun 2012
Publisher Springer Gabler
ISBN: 9783834940551
Dewey: 658.8343
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Image for Luxury marketing: a challenge for theory and practice

Luxury marketing: a challenge for theory and practice

eBook 7 Nov 2013
Publisher Springer Gabler
ISBN: 9783834943996
Dewey: 658.8
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Image for Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Ebook 28 Feb 2009
Publisher Springer Gabler
ISBN: 9783834980533
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Image for Portfoliomanagement im Content Marketing: Einfuhrung in die Wertoptimierung digitaler Inhalte

Portfoliomanagement im Content Marketing: Einfuhrung in die Wertoptimierung digitaler Inhalte

series Essentials
Ebook 15 Mar 2019
Publisher Springer Gabler
ISBN: 9783658257804
Dewey: 658.83
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Image for Mehr Kunden Für Kleinunternehmen Und Solopreneure: Klare Positionierung, Gezielte Kommunikation, Modernes Marketing Und Erfolgreicher Verkauf

Mehr Kunden Für Kleinunternehmen Und Solopreneure: Klare Positionierung, Gezielte Kommunikation, Modernes Marketing Und Erfolgreicher Verkauf

Ebook 12 Jun 2019
Publisher Springer Gabler
ISBN: 9783658259099
Dewey: 658.802
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Image for Marktorientierte Unternehmensplanung: eine Einfuhrung

Marktorientierte Unternehmensplanung: eine Einfuhrung

series Essentials
Ebook 29 Apr 2019
Publisher Springer Gabler
ISBN: 9783658260910
Dewey: 658.8
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Image for Neue Perspektiven Für Das B2b-marketing: Geschäftsbeziehungen Zwischen Unternehmen Effizient Gestalten

Neue Perspektiven Für Das B2b-marketing: Geschäftsbeziehungen Zwischen Unternehmen Effizient Gestalten

series Essentials
Ebook 13 May 2019
Publisher Springer Gabler
ISBN: 9783658263607
Dewey: 658.8
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Image for Das SEO-Cockpit: 8 Phasen Einer Erfolgreichen SEO-Strategie Für Bessere Google-Positionen

Das SEO-Cockpit: 8 Phasen Einer Erfolgreichen SEO-Strategie Für Bessere Google-Positionen

Ebook 12 Jun 2020
Publisher Springer Gabler
ISBN: 9783658294946
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Image for The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 20 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295387
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