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Image for Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401900
£35.99
RRP £39.99 Save 10%
3 in Stock
Image for Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Paperback 11 Jan 2023
Publisher Springer Gabler
ISBN: 9783658405557
£35.99
RRP £39.99 Save 10%
1 in Stock
Image for Aktive Krisenkommunikation : Erste Hilfe fur Management und Krisenstab

Aktive Krisenkommunikation : Erste Hilfe fur Management und Krisenstab

series Essentials
Paperback / softback 31 Aug 2015
Publisher Springer Gabler
ISBN: 9783658109431
Dewey: 650
£8.99
RRP £9.99 Save 10%
Image for Dialogmarketing Perspektiven 2012/2013 : Tagungsband 7. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Dialogmarketing Perspektiven 2012/2013 : Tagungsband 7. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Paperback / softback 30 Apr 2013
Publisher Springer Gabler
ISBN: 9783658020385
Dewey: 658.8
£40.49
RRP £44.99 Save 10%
Image for Corporate Social Responsibility und Konsumentenverhalten : Theoretische Ansatze und empirische Befunde

Corporate Social Responsibility und Konsumentenverhalten : Theoretische Ansatze und empirische Befunde

Paperback / softback 24 Apr 2013
Publisher Springer Gabler
ISBN: 9783658020460
Dewey: 650
£53.99
RRP £59.99 Save 10%
Image for Nachhaltigkeit und Consumer Confusion am Point of Sale : Eine Untersuchung zum Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel

Nachhaltigkeit und Consumer Confusion am Point of Sale : Eine Untersuchung zum Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel

series Schriftenreihe Der Hhl Leipzig Graduate School of Management
Paperback / softback 12 Aug 2016
Publisher Springer Gabler
ISBN: 9783658152000
Dewey: 658.8
£44.99
RRP £49.99 Save 10%
Image for Professionelles Lead Management : Schritt fur Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT

Professionelles Lead Management : Schritt fur Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT

Paperback / softback 17 Jan 2017
Publisher Springer Gabler
ISBN: 9783658152130
Dewey: 658.81
£35.99
RRP £39.99 Save 10%
Image for Strategische Bedeutung kulturabhangiger Konsumentenreaktionen : Eine interkulturelle Untersuchung zu Reaktionen von Konsumenten auf das Verhalten von Unternehmen

Strategische Bedeutung kulturabhangiger Konsumentenreaktionen : Eine interkulturelle Untersuchung zu Reaktionen von Konsumenten auf das Verhalten von Unternehmen

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 28 Sep 2016
Publisher Springer Gabler
ISBN: 9783658152475
Dewey: 658.049
£35.99
RRP £39.99 Save 10%
Image for Customer Experience Management in Business-to-Business-Markten : Eine branchenubergreifende Untersuchung zu Konzeption, Messung und Wirkungen

Customer Experience Management in Business-to-Business-Markten : Eine branchenubergreifende Untersuchung zu Konzeption, Messung und Wirkungen

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 3 Dec 2022
Publisher Springer Gabler
ISBN: 9783658397265
£49.49
RRP £54.99 Save 10%
Image for Kundenbindung durch Kundenintegration auf Industriegutermarkten

Kundenbindung durch Kundenintegration auf Industriegutermarkten

Paperback / softback 20 Sep 2016
Publisher Springer Gabler
ISBN: 9783658155285
Dewey: 658.1
£49.49
RRP £54.99 Save 10%
Image for Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce

Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 14 May 2022
Publisher Springer Gabler
ISBN: 9783658376611
Dewey: 658.872
£71.99
RRP £89.99 Save 20%
Image for Der SEO Planer : Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)

Der SEO Planer : Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)

series Essentials
Paperback / softback 2 Jun 2022
Publisher Springer Gabler
ISBN: 9783658376857
£8.99
RRP £9.99 Save 10%
Image for Das Verkaufsnavi fur Medienberater : Der Fahrplan zu mehr Umsatz im Verkauf von Werbemitteln

Das Verkaufsnavi fur Medienberater : Der Fahrplan zu mehr Umsatz im Verkauf von Werbemitteln

Paperback / softback 16 Jul 2022
Publisher Springer Gabler
ISBN: 9783658377038
£25.19
RRP £27.99 Save 10%
Image for Einfuhrung in die Medienwirtschaftslehre

Einfuhrung in die Medienwirtschaftslehre

Paperback / softback 14 Feb 2023
Publisher Springer Gabler
ISBN: 9783658400880
£25.19
RRP £27.99 Save 10%
Image for Essays on congruence theory in marketing : special focus on digital products and webstores

Essays on congruence theory in marketing : special focus on digital products and webstores

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 1 Oct 2022
Publisher Springer Gabler
ISBN: 9783658393632
Dewey: 381
£35.99
RRP £44.99 Save 20%
Image for Digitales Pricing : Strategische Preisbildung mit dem 3-Level-Ansatz – vom digitalen Geschaftsmodell bis zur Optimierung des Pricing-Prozesses

Digitales Pricing : Strategische Preisbildung mit dem 3-Level-Ansatz – vom digitalen Geschaftsmodell bis zur Optimierung des Pricing-Prozesses

Paperback / softback 29 Oct 2022
Publisher Springer Gabler
ISBN: 9783658379407
£44.99
RRP £49.99 Save 10%
Image for Neuromarketing : Grundlagen - Erkenntnisse - Anwendungen

Neuromarketing : Grundlagen - Erkenntnisse - Anwendungen

Paperback / softback 24 Sep 2013
Publisher Springer Gabler
ISBN: 9783834925725
Dewey: 658.8
£58.49
RRP £64.99 Save 10%
Image for Marken und Sport : Aktuelle Aspekte der Markenfuhrung im Sport und mit Sport

Marken und Sport : Aktuelle Aspekte der Markenfuhrung im Sport und mit Sport

Paperback / softback 21 Jan 2014
Publisher Springer Gabler
ISBN: 9783834927514
Dewey: 650
£49.49
RRP £54.99 Save 10%
Image for Erfolgswirkungen von Markenallianzen

Erfolgswirkungen von Markenallianzen

series Forum Produkt- und Produktionsmanagement
Paperback / softback 2 Oct 2012
Publisher Springer Gabler
ISBN: 9783834928764
Dewey: 658.8
£49.49
RRP £54.99 Save 10%
Image for Cause related Marketing : Grundlagen - Erfolgsfaktoren - Praxisbeispiele

Cause related Marketing : Grundlagen - Erfolgsfaktoren - Praxisbeispiele

Paperback / softback 8 Jan 2014
Publisher Springer Gabler
ISBN: 9783834930415
Dewey: 650
£40.49
RRP £44.99 Save 10%
Image for NBD-Prognosemodelle im Kundenbeziehungsmanagement : Einordnung, Implementierung und praktische Anwendungsempfehlung

NBD-Prognosemodelle im Kundenbeziehungsmanagement : Einordnung, Implementierung und praktische Anwendungsempfehlung

Paperback / softback 28 Mar 2013
Publisher Springer Gabler
ISBN: 9783834932235
Dewey: 658.8
£49.49
RRP £54.99 Save 10%
Image for Unternehmerisches Preisanderungsverhalten : Dimensionen, Determinanten und Konsequenzen

Unternehmerisches Preisanderungsverhalten : Dimensionen, Determinanten und Konsequenzen

Paperback / softback 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783834940124
Dewey: 658.8
£35.99
RRP £39.99 Save 10%
Image for Markenkommunikation mit Sport : Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

Markenkommunikation mit Sport : Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 25 Jan 2013
Publisher Springer Gabler
ISBN: 9783834941978
Dewey: 658.8
£53.99
RRP £59.99 Save 10%
Image for Pricing fur produktbegleitende Dienstleistungen : Akzeptanzanalyse von integralen und separaten Angebotsformen

Pricing fur produktbegleitende Dienstleistungen : Akzeptanzanalyse von integralen und separaten Angebotsformen

Paperback / softback 11 Aug 2012
Publisher Springer Gabler
ISBN: 9783834942036
Dewey: 658.8
£49.49
RRP £54.99 Save 10%
Image for Konsumenteneinstellungen im Social Web : Neuartige Ansatze im internetbezogenen Kontext

Konsumenteneinstellungen im Social Web : Neuartige Ansatze im internetbezogenen Kontext

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Paperback / softback 20 Aug 2012
Publisher Springer Gabler
ISBN: 9783834943705
Dewey: 658.8
£44.99
RRP £49.99 Save 10%
Image for Zahlungsbereitschaft fur Remote Services : Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau

Zahlungsbereitschaft fur Remote Services : Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau

series Business-to-business-marketing
Paperback / softback 27 Jul 2012
Publisher Springer Gabler
ISBN: 9783834945044
Dewey: 658.8
£40.49
RRP £44.99 Save 10%
Image for Markensoziologische Werbung : Eine Analyse der oekonomischen Funktionen kultureller Resonanzfelder

Markensoziologische Werbung : Eine Analyse der oekonomischen Funktionen kultureller Resonanzfelder

Paperback / softback 22 Dec 2012
Publisher Springer Gabler
ISBN: 9783834945068
Dewey: 658.8
£53.99
RRP £59.99 Save 10%
Image for Interkulturelle Kommunikation : Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Interkulturelle Kommunikation : Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Paperback / softback 12 May 2017
Publisher Springer Gabler
ISBN: 9783658102364
Dewey: 306
£40.49
RRP £44.99 Save 10%
Image for Video-Marketing mit YouTube : Video-Kampagnen strategisch planen und erfolgreich managen

Video-Marketing mit YouTube : Video-Kampagnen strategisch planen und erfolgreich managen

Paperback / softback 20 May 2016
Publisher Springer Gabler
ISBN: 9783658102562
Dewey: 658.8
£25.19
RRP £27.99 Save 10%
Image for Zeitungswebsites : Der Einfluss von Usability und Design auf den Werbeerfolg

Zeitungswebsites : Der Einfluss von Usability und Design auf den Werbeerfolg

Paperback / softback 25 Jun 2015
Publisher Springer Gabler
ISBN: 9783658103682
Dewey: 650
£49.49
RRP £54.99 Save 10%
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