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Verwertung kommerzieller Rechte im Sportmarketing : Theorieuberblick und Praxiseinblick

Digitales Recruiting entlang der Candidate Journey : Maßnahmen und Best Practices fur erfolgreiches Employer Branding

Dialog Zwischen Mensch Und Maschine: Conversational User Interfaces, Intelligente Assistenten Und Voice-Systeme

Quick Guide Domainmanagement: Wie Sie Optimale Domainnamen Finden Und Effektiv Nutzen

Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensfuhrung

Marketing-Controlling

Mobile Marketing : Grundlagen, Strategien, Instrumente

Souveran prasentieren - Die erste Botschaft bist Du : Wie Sie Korpersprache authentisch und wirkungsvoll einsetzen

Interne Kommunikation Mit Digitalen Medien: Learnings Aus Der Covid-19-Krise Zu Prozess-Steuerung, Mitarbeiterführung Und Krisenkommunikation

Chefsache Strategisches Vertriebsmanagement : Handlungsempfehlungen aus Sicht von Interim Managern

Smart Services : Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive

Digital Leadership im Tourismus : Digitalisierung und Kunstliche Intelligenz als Wettbewerbsfaktoren der Zukunft

Der neue Online-Handel : Geschaftsmodelle, Geschaftssysteme und Benchmarks im E-Commerce

Grundlagen des E-Commerce : Strategien, Modelle, Instrumente

Handlungsraum Media Management : Fallstudien und Analysen fur Wirtschaft, Design und Technik

Quick Guide Visuelles Marketing : Wie Sie mit visuellen Reizen Ihre Marke starken

Sportsponsoring : Voraussetzungen und Praxisbeispiele fur erfolgreiche Partnerschaften

Handbuch Fundraising

Sales negotiations in professional service firms : an exploratory study on agenda setting and issue management

Ressorts im Zeitalter von Medienwandel und Boulevardjournalismus: Themenwahl als Qualitatskriterium

Vermarktung von Sportveranstaltungen: Entwicklung eines Erfolgsmodells am Beispiel des Munster-Marathons

Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates

European Retail Research : 2014, Volume 28, Issue I

Empirische Studien zur Evaluation von Qualitatsinformationen bei der Adoption kontinuierlicher und diskontinuierlicher Innovationen

SEO - Strategie, Taktik und Technik : Online-Marketing mittels effektiver Suchmaschinenoptimierung

Praxisleitfaden Customer Centricity : Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan

Toolbox fur Marketing und Management : Kreativkonzepte – Analysewerkzeuge – Prognoseinstrumente

Die Verhandlungsmethoden Der Einkäufer: Wie Verkäufer Sie Durchschauen Und Ihnen Souverän Begegnen

Loesungsorientiert verhandeln im Technischen Vertrieb : Grundlagen, Strategien und Tipps fur faire Geschafte

Claims Und Slogans Als Instrumente Der Strategischen Markenführung: Grundlagen, Visualisierungsmodelle Und Relevantes Markenrecht

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