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Chinese electric vehicle trailblazers : navigating the future of car manufacturing

R for Marketing Research and Analytics

Price management : strategy, analysis, decision, implementation

Active price management : be a price maker, not a price taker!

Social media marketing in tourism and hospitality

Value in a digital world : how to assess business models and measure value in a digital world

Luxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients

Transformational sales : making a difference with strategic customers

A brain for business - a brain for life : how insights from behavioural and brain science can change business and business practicr for the better

Social Commerce : Marketing, Technology and Management

Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice

Best Practices in Hospitality and Tourism Marketing and Management : A Quality of Life Perspective

Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world

Digital influence : unleash the power of influencer marketing to accelerate your global business

Product information management : theory and practice

Implementing Integrated Business Planning : A Guide Exemplified With Process Context and SAP IBP Use Cases

Reengineering corporate communication : a marketer's perspective offering new concepts, processes, tools, and templates

Marketing in culturally distant countries : managing the 4PS in cross-cultural contexts

Marketing in culturally distant countries : managing the 4PS in cross-cultural contexts

Advances in digital marketing and eCommerce : third international conference, 2022

The new frontiers of international business : development, evolving topics, and implications for practice

Advances in national brand and private label marketing : Ninth International Conference, 2022

Digitalisation in mobility service industry : a survey-based expert analysis

Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing

Digital economy and the green revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022

Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022

H2H marketing : the genesis of human-to-human marketing

Customer behaviour in ecommerce : case studies from the online grocery market

Digital pricing : a guide to strategic pricing for the digital economy

Customer success management : helping business customers achieve their goals

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