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Building models for marketing decisions

Die KI-Entscheidung : Kunstliche Intelligenz und was wir daraus machen

Internal Branding im Krankenhaus : Die notwendige Suche nach dem organisationalen und professionellen Identitatskern

The new online trade : business models, business systems and benchmarks in e-commerce

Practice-oriented marketing : basics - instruments - case studies

Strategies for e-Business: concepts and cases on value creation and digital business transformation

Responsible Consumption and Production

International Marketing Management

Strategie und Technik des Automobilmarketing

Marken und Sport: Aktuelle Aspekte der Markenfuhrung im Sport und mit Sport

Market Response Models: Econometric and Time Series Analysis : 12

Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten

Die mediatisierte Markenerweiterung: Eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht

Multivariate Analysemethoden: Eine Anwendungsorientierte Einfuhrung

Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele

Markenpolitik: Markentheorien, Markenwirkungen, Markenfuhrung, Markencontrolling, Markenkontexte

Handbuch Business-to-Business-Marketing: Grundlagen, Geschaftsmodelle, Instrumente des Industriegutermarketing

Conjointanalyse: Methoden - Anwendungen - Praxisbeispiele

Eventpsychologie: Veranstaltungen Wirksam Optimieren: Grundlagen, Konzepte, Praxisbeispiele

Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder Und Institutionen

Credit Risk: Modeling, Valuation and Hedging

Praxisorientiertes Online-marketing: Konzepte - Instrumente - Checklisten

Digitales Management Und Marketing: So Nutzen Unternehmen Die Marktchancen Der Digitalisierung

Ideengeschichte Der BWL II: Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, OBWL, Internationales Management

Brand Evolution: Moderne Markenfuhrung Im Digitalen Zeitalter

Medien- Und Internetmanagement

Multivariate Analysis: An Application-Oriented Introduction

Corporate Brand Management: Marken Als Anker Strategischer Fuhrung Von Unternehmen

Advanced Studies in Classification and Data Science

Produktmarketing: Entscheidungsgrundlagen fur Produktmanager

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