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Image for New-Product Diffusion Models

New-Product Diffusion Models

series International Series in Quantitative Marketing
Hardback 30 Sep 2000
Publisher Springer
ISBN: 9780792377511
Dewey: 658.8
£161.99
RRP £179.99 Save 10%
Image for Serving the Customer : The Role of Selling and Sales

Serving the Customer : The Role of Selling and Sales

Hardback 2 Jan 2023
Publisher Springer
ISBN: 9783658390716
£63.99
RRP £79.99 Save 20%
Image for Serving the customer : the role of selling and sales

Serving the customer : the role of selling and sales

Paperback / softback 3 Jan 2024
Publisher Springer
ISBN: 9783658390747
Dewey: 658.85
£43.99
RRP £54.99 Save 20%
Image for Opportunities and Challenges for Applied Demography in the 21st Century

Opportunities and Challenges for Applied Demography in the 21st Century

series Applied Demography Series
Paperback / softback 22 Feb 2014
Publisher Springer
ISBN: 9789400793538
Dewey: 304.6
£116.99
RRP £129.99 Save 10%
Image for Water markets for the 21st century : what have we learned?

Water markets for the 21st century : what have we learned?

series Global Issues in Water Policy
Hardback 13 Aug 2014
Publisher Springer
ISBN: 9789401790802
Dewey: 338.4736361
£116.99
RRP £129.99 Save 10%
Image for A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

series Springer Texts in Business and Economics
Ebook 1 Jan 2019
Publisher Springer
ISBN: 9783662567074
Dewey: 658.83015195
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Image for Marketization: Theory and Evidence from Emerging Economies

Marketization: Theory and Evidence from Emerging Economies

Ebook 13 May 2020
Publisher Springer
ISBN: 9789811545146
Dewey: 658.8
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£89.50
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Image for Wirtschaftspsychologie

Wirtschaftspsychologie

series Springer-Lehrbuch
Ebook 2 Mar 2015
Publisher Springer
ISBN: 9783662435762
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Image for Betriebswirtschaftslehre des Handels

Betriebswirtschaftslehre des Handels

Ebook 29 Apr 2015
Publisher Springer
ISBN: 9783834971845
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Image for Zielgruppen im Konsumentenmarketing: Segmentierungsansatze - Trends - Umsetzung

Zielgruppen im Konsumentenmarketing: Segmentierungsansatze - Trends - Umsetzung

Ebook 19 Dec 2013
Publisher Springer
ISBN: 9783658006259
Dewey: 650
Licence From
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Image for Identity-Based Brand Management: Fundamentals, Strategy, Implementation, Controlling

Identity-Based Brand Management: Fundamentals, Strategy, Implementation, Controlling

Ebook 13 Mar 2023
Publisher Springer
ISBN: 9783658401894
Dewey: 658.827
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£32.99
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Image for Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0

Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0

Ebook 19 May 2022
Publisher Springer
ISBN: 9789811684067
Dewey: 331.25729
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Image for Business Relationship Management and Marketing: Mastering Business Markets

Business Relationship Management and Marketing: Mastering Business Markets

series Springer Texts in Business and Economics
Ebook 13 Oct 2014
Publisher Springer
ISBN: 9783662438565
Dewey: 658.8
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Image for Operations in an omnichannel world : volume 8

Operations in an omnichannel world : volume 8

series Springer series in supply chain management,
Ebook 15 Oct 2019
Publisher Springer
ISBN: 9783030201197
Dewey: 658.5
Licence From
£139.50
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Image for Digitaler Darwinismus: Der stille Angriff auf Ihr Geschaftsmodell und Ihre Marke. Das Think!Book

Digitaler Darwinismus: Der stille Angriff auf Ihr Geschaftsmodell und Ihre Marke. Das Think!Book

Ebook 25 Jan 2016
Publisher Springer
ISBN: 9783658113063
Dewey: 658.054678
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Image for Fashion and Film: Moving Images and Consumer Behavior

Fashion and Film: Moving Images and Consumer Behavior

series Springer Series in Fashion Business Ser.
Ebook 17 Sep 2019
Publisher Springer
ISBN: 9789811395420
Dewey: 687.0688
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£119.50
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Image for Social commerce: marketing, technology and management

Social commerce: marketing, technology and management

series Springer Texts in Business and Economics
Ebook 17 Nov 2015
Publisher Springer
ISBN: 9783319170282
Dewey: 658.872
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Image for Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einfuhrung

Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einfuhrung

Ebook 30 Sep 2015
Publisher Springer
ISBN: 9783662460870
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£47.99
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Image for Social marketing in action: cases from around the world

Social marketing in action: cases from around the world

series Springer Texts in Business and Economics
Ebook 24 May 2019
Publisher Springer
ISBN: 9783030130206
Dewey: 658.8342
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Image for Service management: the new paradigm in retailing

Service management: the new paradigm in retailing

eBook 28 Jan 2012
Publisher Springer
ISBN: 9781461415541
Dewey: 658.87
Licence From
£89.50
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Image for Market Segmentation : Conceptual and Methodological Foundations

Market Segmentation : Conceptual and Methodological Foundations

series International Series in Quantitative Marketing
Hardback 31 Dec 1999
Publisher Springer
ISBN: 9780792386353
Dewey: 658.802
£249.99
Image for Der kundenseitig wahrgenommene Wert der anbieter- und der kundengesteuerten Dienstleistungsindividualisierung: Eine vergleichende konzeptionelle und empirische Analyse

Der kundenseitig wahrgenommene Wert der anbieter- und der kundengesteuerten Dienstleistungsindividualisierung: Eine vergleichende konzeptionelle und empirische Analyse

series Fokus Dienstleistungsmarketing
Ebook 8 Nov 2016
Publisher Springer
ISBN: 9783658163945
Licence From
£43.99
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Image for Sensory Branding: Grundlagen multisensualer Markenfuhrung

Sensory Branding: Grundlagen multisensualer Markenfuhrung

Ebook 8 Nov 2016
Publisher Springer
ISBN: 9783658164201
Licence From
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Image for Eine Marketing-Strategie fur nachhaltigere Biokraftstoffe in Deutschland: Ein Ansatz zur Verbesserung der Konsumentenakzeptanz?

Eine Marketing-Strategie fur nachhaltigere Biokraftstoffe in Deutschland: Ein Ansatz zur Verbesserung der Konsumentenakzeptanz?

Ebook 8 Feb 2017
Publisher Springer
ISBN: 9783658171193
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Image for Marketing Management Support Systems : Principles, Tools, and Implementation

Marketing Management Support Systems : Principles, Tools, and Implementation

series International Series in Quantitative Marketing
Hardback 30 Apr 2000
Publisher Springer
ISBN: 9780792386155
Dewey: 658.802
£89.99
Image for Omnichannel Im Pharma-Vertrieb: Grundlagen, Benchmarks Und Beispiele Fur Den Pharma-Auendienst

Omnichannel Im Pharma-Vertrieb: Grundlagen, Benchmarks Und Beispiele Fur Den Pharma-Auendienst

Ebook 1 Jan 2022
Publisher Springer
ISBN: 9783658344320
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Image for Digital Economy: Emerging Technologies and Business Innovation : 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings : 485

Digital Economy: Emerging Technologies and Business Innovation : 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings : 485

series Lecture Notes in Business Information Processing
Ebook 16 Sep 2023
Publisher Springer
ISBN: 9783031427886
Dewey: 658.872
Licence From
£64.99
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Image for Mediaplanung: Methodische Grundlagen und praktische Anwendungen

Mediaplanung: Methodische Grundlagen und praktische Anwendungen

Ebook 27 Nov 2012
Publisher Springer
ISBN: 9783642306570
Dewey: 381
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£30.83
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Image for Medienmanagement und offentliche Kommunikation: Der Einsatz von Medien in Unternehmensfuhrung und Marketing

Medienmanagement und offentliche Kommunikation: Der Einsatz von Medien in Unternehmensfuhrung und Marketing

Ebook 13 Feb 2014
Publisher Springer
ISBN: 9783658008871
Licence From
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Image for Qualitat der Internen Markenfuhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens : 31

Qualitat der Internen Markenfuhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens : 31

series Basler Schriften zum Marketing
Ebook 27 Nov 2012
Publisher Springer
ISBN: 9783658009250
Licence From
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