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Sales and business models in the logistics industry : ensuring growth with innovative strategies

The agile sales : successfully shaping transformation in sales and service

Building models for marketing decisions

New-Product Diffusion Models

Internal Branding im Krankenhaus : Die notwendige Suche nach dem organisationalen und professionellen Identitatskern

Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales

Online Marketing

Green branding : basics, success factors and instruments for sustainable brand and innovation management

Multisensory in stationary retail : principles and practice of customer-centered store design

The agile sales : successfully shaping transformation in sales and service

Sales meets brain research : making it easy for customers to buy with an intelligent conversation strategy

B2B eCommerce : basics, business models and best practices in business-to-business online trade

Online fundraisers : targeted planning and successful implementation

Digital transformation in sales : how to turn a buzzword into real sales practice

Serving the Customer : The Role of Selling and Sales

Serving the customer : the role of selling and sales

The modern customer - the PHANTOM : customers on the run

The modern customer - the PHANTOM : customers on the run

Practice-oriented marketing : basics - instruments - case studies

Sales and business models in the logistics industry : ensuring growth with innovative strategies

Account management strategies in B2B sales : generating customer value and building sustainable business relationships - methodology, processes, tools

Advertising impact and controlling in content marketing : recognize impact mechanisms, optimize controlling and adapt strategy

The new online trade : business models, business systems and benchmarks in e-commerce

Media economics in Austria : a comparison to Germany on print, television, radio and the internet

Social media for leaders : your team can steer the boat but you need chart the course

Exploring textual data

Households and consumption forecasting : the new method, software and applications

Consumer demographics and behaviour : markets are people

Opportunities and Challenges for Applied Demography in the 21st Century

Water markets for the 21st century : what have we learned?

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