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UX redefined: winning and keeping customers with enhanced usability and user experience

Social commerce: marketing, technology and management

Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einfuhrung

Die Relevanz der Markenarchitektur fur das Employer Branding: Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieubergreifenden Markenkombinationen auf die Employer Brand Strength : 44

Trends in tourist behavior: new products and experiences from Europe

Social marketing in action: cases from around the world

Service management: the new paradigm in retailing

Market Response Models: Econometric and Time Series Analysis : 12

Market Segmentation : Conceptual and Methodological Foundations

Preisverhandlungen erfolgreich fuhren und gewinnen: Rabattforderungen professionell abwehren - und Kunden trotzdem zufriedenstellen

Der Einsatz von Social Media in der Eventkommunikation: Dargestellt am Beispiel ausgewahlter Marathonlaufe

Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games

Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!: Wie Neueste Erkenntnisse Aus Der Verhaltensforschung Und Den Neurowissenschaften Marketing Und Vertrieb Beflugeln

Happiness Hacks : Das Anti-Digital-Detox-Buch: Wie digitale Medien Sie glucklich machen konnen

Nutzungsabhangige Preissysteme auf industriellen Markten

Retail brand equity and loyalty: analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Mit Dienstleistungen wachsen: Wie Sie mit der 5-Schritte-Methodik die Wettbewerbsposition Ihres Unternehmens spurbar verbessern

Text und Konzeption im Content Marketing: Alle wichtigen Grundlagen fur Print, Web, Corporate Blogs und Social Media

Ambient-Marketing fur Printmedien: Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus

Kundennutzen - Schlussel zum Verkaufserfolg: Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilitat sichern

Digitize Your Brand Name: Der Erfolgsfaktor Markenname in den digitalen Medien

Der kundenseitig wahrgenommene Wert der anbieter- und der kundengesteuerten Dienstleistungsindividualisierung: Eine vergleichende konzeptionelle und empirische Analyse

Sensory Branding: Grundlagen multisensualer Markenfuhrung

Schlankes Marketing Fur Den Mittelstand: Effizient, Nachhaltig Und Zielgruppengerecht

Dialogmarketing Perspektiven 2016/2017: Tagungsband 11. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing.

Eine Marketing-Strategie fur nachhaltigere Biokraftstoffe in Deutschland: Ein Ansatz zur Verbesserung der Konsumentenakzeptanz?

Handbuch Digitale Wirtschaft

Marketing Management Support Systems : Principles, Tools, and Implementation

Omnichannel Im Pharma-Vertrieb: Grundlagen, Benchmarks Und Beispiele Fur Den Pharma-Auendienst

Digital Economy: Emerging Technologies and Business Innovation : 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings : 485

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