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Sports marketing : fundamentals, strategies, instruments

Sales Meets Brain Research : Just let your customer buy

Digital transformation in sales : how to turn a buzzword into real sales practice

Building models for marketing decisions

Beschwerdemanagement im B2B-Bereich : Eine empirische Erhebung in modernen Technologieunternehmen

Konsum im Alter : Das hohere Lebensalter und seine Relevanz fur den Verbraucherschutz

Ethno-Marketing in der Automobilbranche : Untersuchungen zur Wirkung von Ethno-Marketing auf turkischstammige Kunden in Deutschland

The agile sales : successfully shaping transformation in sales and service

The modern customer - the PHANTOM : customers on the run

Consumption and well-being in the material world

Exploring textual data

Opportunities and Challenges for Applied Demography in the 21st Century

Online Marketing

Multisensory in stationary retail : principles and practice of customer-centered store design

B2B eCommerce : basics, business models and best practices in business-to-business online trade

Online fundraisers : targeted planning and successful implementation

Serving the customer : the role of selling and sales

Advertising impact and controlling in content marketing : recognize impact mechanisms, optimize controlling and adapt strategy

Die KI-Entscheidung : Kunstliche Intelligenz und was wir daraus machen

Internal Branding im Krankenhaus : Die notwendige Suche nach dem organisationalen und professionellen Identitatskern

The new online trade : business models, business systems and benchmarks in e-commerce

Social media for leaders : your team can steer the boat but you need chart the course

Media economics in Austria : a comparison to Germany on print, television, radio and the internet

Was wurde Amazon tun? : Und was Unternehmen von Amazon lernen konnen

Die digitale Verfuhrung : Selbstbestimmt leben trotz Smartphone, Social Media & Co.

Green branding : basics, success factors and instruments for sustainable brand and innovation management

AI : the new intelligence in sales

Practice-oriented marketing : basics - instruments - case studies

Einflussfaktoren auf Beschaffungsorganisationen : Eine empirische Analyse der Beschaffungsorganisationen und ihre Einflussfaktoren dargestellt anhand eines Fallbeispiels

Sales and business models in the logistics industry : ensuring growth with innovative strategies

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