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Image for Wine Queens: Understanding the Role of Women in Wine Marketing
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Wine Queens: Understanding the Role of Women in Wine Marketing (2015.)

Ramsak, Mojca
Part of the SpringerBriefs in business series
See all formats and editions

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings.

The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia.

The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.

The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

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Product Details
Springer
3319166611 / 9783319166612
eBook (Adobe Pdf)
338.4791
19/03/2015
English
47 pages
Copy: 10%; print: 10%
JFC Cultural studies, JFSJ1 Gender studies: women, KJS Sales & marketing, KNSG Tourism industry
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