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Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications

Digital Pricing : A Guide to Strategic Pricing for the Digital Economy

Marketing and Sales Automation : Basics, Implementation, and Applications

Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective

Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies

Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 International Conference of Services Marketing

The Marketing Challenge for Industrial Companies : Advanced Concepts and Practices

Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Wirkstoff Werbetext: Storytelling On- Und Offline. Fur Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure Und Auftraggeber

Messung und Steuerung der Kommunikations-Effizienz: Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis : 30

International Dictionary of Marketing and Communication

Management of the fuzzy front end of innovation

Software product management: the ISPMA-compliant study guide and handbook

Feminist Dollar: The Wise Woman's Buying Guide

Export Practice and Management

Markenkommunikation mit Sport: Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

Rechtliche Grenzen des Brand Placement: Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

Markensoziologische Werbung: Eine Analyse der okonomischen Funktionen kultureller Resonanzfelder

International direct marketing: principles, best practices, marketing facts

B2B Brand Management

Lexikon Kennzahlen Fur Marketing Und Vertrieb: Das Marketing-cockpit Von A - Z

Erfolgsfaktoren des Mobile Marketing

Agent-mediated electronic commerce IV: designing mechanisms and systems : AAMAS 2002 Workshop on Agent-Mediated Electronic Commerce, Bologna, Italy, July 16, 2002 : revised papers : 2531

Erfolgsfaktor Kundenzufriedenheit: Handbuch fur Strategie und Umsetzung

Edv-gestutztes Marketing: Ein Informations- Und Kommunikationsorientierter Ansatz

The product manager's toolkit: methodologies, processes, and tasks in high-tech product management

Strategy and Management of Industrial Brands: Business to Business Products and Services

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