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Sports marketing : fundamentals, strategies, instruments

Sales Meets Brain Research : Just let your customer buy

Market research with panels : types, surveys, analysis, and applications

Digital transformation in sales : how to turn a buzzword into real sales practice

Ethno-Marketing in der Automobilbranche : Untersuchungen zur Wirkung von Ethno-Marketing auf turkischstammige Kunden in Deutschland

Einflussfaktoren auf Beschaffungsorganisationen : Eine empirische Analyse der Beschaffungsorganisationen und ihre Einflussfaktoren dargestellt anhand eines Fallbeispiels

Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales

Market research with panels : types, surveys, analysis, and applications

Agile marketing performance management : 10 success factors for maximizing marketing roi dynamically

AI : the new intelligence in sales

The sales navigator for media consultants : the roadmap to more revenue in the sale of advertising materials

Re-thinking organic food and farming in a changing world

Wirtschaftspsychologie

Betriebswirtschaftslehre des Handels

Market Research With Panels: Types, Surveys, Analysis, and Applications

Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Sports Marketing: Fundamentals - Strategies - Instruments

Zielgruppen im Konsumentenmarketing: Segmentierungsansatze - Trends - Umsetzung

Professionelles Partnermanagement im Losungsvertrieb: In 35 Schritten zur nachhaltig erfolgreichen Geschaftsbeziehung

Business Relationship Management and Marketing: Mastering Business Markets

Digitaler Darwinismus: Der stille Angriff auf Ihr Geschaftsmodell und Ihre Marke. Das Think!Book

Fundamentals of business-to-business marketing: mastering business markets

UX redefined: winning and keeping customers with enhanced usability and user experience

Business development: customer-oriented business development for successful companies

Die Relevanz der Markenarchitektur fur das Employer Branding: Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieubergreifenden Markenkombinationen auf die Employer Brand Strength : 44

Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einfuhrung

Marken und Sport: Aktuelle Aspekte der Markenfuhrung im Sport und mit Sport

Sales on the Go : The Salesperson's Desk Reference and Formulary for Sales Success

Software product management: the ISPMA-compliant study guide and handbook

Collaboration and Co-creation: new platforms for marketing and innovation

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