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Sports marketing : fundamentals, strategies, instruments

Sales Meets Brain Research : Just let your customer buy

Digital transformation in sales : how to turn a buzzword into real sales practice

Ethno-Marketing in der Automobilbranche : Untersuchungen zur Wirkung von Ethno-Marketing auf turkischstammige Kunden in Deutschland

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Market research with panels : types, surveys, analysis, and applications

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Advertising Impact and Controlling in Content Marketing : Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

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Digital Pricing : A Guide to Strategic Pricing for the Digital Economy

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Common Market Antitrust : A Guide to the Law, Procedure and Literature

Advances in National Brand and Private Label Marketing : 10th International Conference, 2023

Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective

Marketing and Sales Automation : Basics, Implementation, and Applications

The Modern Customer - the PHANTOM : Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions

The Agile Sales : Successfully shaping transformation in sales and service

Sales and Business Models in the Logistics Industry : Ensuring Growth with Innovative Strategies

The Sales Sat Nav for Media Consultants : The Roadmap to More Revenue in the Sale of Advertising Materials

Practice-Oriented Marketing : Basics - Instruments - Case Studies

Advances in Digital Marketing and eCommerce : First International Conference, 2020

User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services

Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 International Conference of Services Marketing

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