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Image for Sensory Branding: Grundlagen multisensualer Markenfuhrung
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Sensory Branding: Grundlagen multisensualer Markenfuhrung (2. Aufl. 2017 edition.)

Steiner, Paul
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Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berucksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.

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Product Details
Springer
3658164204 / 9783658164201
eBook (Adobe Pdf)
08/11/2016
German
301 pages
Copy: 10%; print: 10%
KJH Entrepreneurship, KJS Sales & marketing
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