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Image for Markenbindung Durch Personalisierte Internetauftritte

Markenbindung Durch Personalisierte Internetauftritte

series Marken- Und Produktmanagement
Ebook 11 Oct 2012
Publisher Springer
ISBN: 9783658005092
Dewey: 658.8
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£36.66
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Image for Identitatsbasierte Markenfuhrung im Investitionsguterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen : 43

Identitatsbasierte Markenfuhrung im Investitionsguterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen : 43

series Innovatives Markenmanagement
Ebook 23 Apr 2013
Publisher Springer
ISBN: 9783658016487
Dewey: 658.8
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Image for Dialogmarketing Im Dialog: Festschrift Zum 10-jahrigen Bestehen Des Siegfried Vogele Instituts

Dialogmarketing Im Dialog: Festschrift Zum 10-jahrigen Bestehen Des Siegfried Vogele Instituts

Ebook 23 May 2013
Publisher Springer
ISBN: 9783658020002
Dewey: 650
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Image for Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelstandlern nachhaltig unterstutzen und sichern

Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelstandlern nachhaltig unterstutzen und sichern

Ebook 17 Apr 2014
Publisher Springer
ISBN: 9783658039882
Dewey: 658.8
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Image for Positionierung und USP: Wie Sie eine Alleinstellung fur Ihre Produkte finden und umsetzen

Positionierung und USP: Wie Sie eine Alleinstellung fur Ihre Produkte finden und umsetzen

Ebook 13 Jan 2015
Publisher Springer
ISBN: 9783658045883
Dewey: 658.8
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Image for Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation

Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation

Ebook 25 Nov 2014
Publisher Springer
ISBN: 9783658048259
Dewey: 658.81
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Image for Online beraten und verkaufen: So fuhren Sie Kunden personlich durch den Kaufprozess im Internet

Online beraten und verkaufen: So fuhren Sie Kunden personlich durch den Kaufprozess im Internet

Ebook 8 May 2017
Publisher Springer
ISBN: 9783658048426
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Image for Marketing Erneuerbarer Energien: Grundlagen, Geschaftsmodelle, Fallbeispiele

Marketing Erneuerbarer Energien: Grundlagen, Geschaftsmodelle, Fallbeispiele

Ebook 5 Aug 2015
Publisher Springer
ISBN: 9783658049683
Dewey: 333.79
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Image for Akzeptanz okologischer Produktinnovationen im Automobilbereich: Wirkungen der Markenliebe : 51

Akzeptanz okologischer Produktinnovationen im Automobilbereich: Wirkungen der Markenliebe : 51

series Innovatives Markenmanagement
Ebook 21 Oct 2014
Publisher Springer
ISBN: 9783658074142
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£39.16
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Image for Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 30 Oct 2014
Publisher Springer
ISBN: 9783658076849
Dewey: 337
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Image for Events nachhaltig gestalten: Grundlagen und Leitfaden fur die Konzeption und Umsetzung von Nachhaltigen Events

Events nachhaltig gestalten: Grundlagen und Leitfaden fur die Konzeption und Umsetzung von Nachhaltigen Events

Ebook 29 Nov 2015
Publisher Springer
ISBN: 9783658077174
Dewey: 658
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Image for Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 14 Apr 2015
Publisher Springer
ISBN: 9783658095437
Dewey: 658.812
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Image for Identitatsbasierter Markenschutz: Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie : 52

Identitatsbasierter Markenschutz: Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie : 52

series Innovatives Markenmanagement
Ebook 19 Oct 2015
Publisher Springer
ISBN: 9783658101046
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Image for Interkulturelle Kommunikation: Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Interkulturelle Kommunikation: Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Ebook 4 May 2017
Publisher Springer
ISBN: 9783658102371
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Image for Erfolgreiches Produktmanagement: Tool-Box fur das professionelle Produktmanagement und Produktmarketing

Erfolgreiches Produktmanagement: Tool-Box fur das professionelle Produktmanagement und Produktmarketing

Ebook 6 Jan 2016
Publisher Springer
ISBN: 9783658106690
Dewey: 658
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Image for Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder und Institutionen

Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder und Institutionen

Ebook 1 Mar 2017
Publisher Springer
ISBN: 9783658109264
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Image for Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

series Bestmasters
eBook 30 Oct 2015
Publisher Springer
ISBN: 9783658116392
Dewey: 658.827
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Image for Personalmarketing im Internet: Eine rechtliche und betriebswirtschaftliche Betrachtung

Personalmarketing im Internet: Eine rechtliche und betriebswirtschaftliche Betrachtung

series Business, Economics, and Law
Ebook 27 Nov 2015
Publisher Springer
ISBN: 9783658118808
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Image for Integration von Kundenaktivitaten in das Blueprinting von Dienstleistungsprozessen

Integration von Kundenaktivitaten in das Blueprinting von Dienstleistungsprozessen

series Bestmasters
Ebook 25 Nov 2015
Publisher Springer
ISBN: 9783658120221
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Image for Konsequenzen der Pramieneinlosung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse

Konsequenzen der Pramieneinlosung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 19 Nov 2015
Publisher Springer
ISBN: 9783658121693
Licence From
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Image for Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

series Markenkommunikation Und Beziehungsmarketing
Ebook 26 Nov 2015
Publisher Springer
ISBN: 9783658121754
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Image for Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries

series Forschungsgruppe Konsum Und Verhalten
Ebook 9 Mar 2016
Publisher Springer
ISBN: 9783658131340
Dewey: 659.196151
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Image for Ruckkehrintention und erfolgreiche Spenderruckgewinnung: Konzeption und empirische Befunde

Ruckkehrintention und erfolgreiche Spenderruckgewinnung: Konzeption und empirische Befunde

series Forum Marketing
Ebook 3 Jun 2016
Publisher Springer
ISBN: 9783658132859
Licence From
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Image for Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling

Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling

Ebook 24 Apr 2017
Publisher Springer
ISBN: 9783658135614
Dewey: 658.8
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Image for Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele fur B2B- und B2C-Unternehmen

Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele fur B2B- und B2C-Unternehmen

Ebook 7 Apr 2017
Publisher Springer
ISBN: 9783658138837
Licence From
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Image for Vertriebscontrolling: Methoden im praktischen Einsatz

Vertriebscontrolling: Methoden im praktischen Einsatz

Ebook 22 Feb 2017
Publisher Springer
ISBN: 9783658138974
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Image for Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention

Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention

series Innovatives Markenmanagement
eBook 7 Jun 2016
Publisher Springer
ISBN: 9783658139988
Dewey: 647.940688
Licence From
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Image for Wirkungen zeitlicher Verlangerungen von Verkaufsforderungen

Wirkungen zeitlicher Verlangerungen von Verkaufsforderungen

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 23 May 2016
Publisher Springer
ISBN: 9783658141509
Licence From
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Image for Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources

eBook 10 Jun 2016
Publisher Springer
ISBN: 9783658145774
Dewey: 658.84
Licence From
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Image for Sponsoring-Wirkung auf das Kaufverhalten

Sponsoring-Wirkung auf das Kaufverhalten

Ebook 30 Sep 2016
Publisher Springer
ISBN: 9783658155735
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