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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

Managed service restructuring in health care : a strategic approach in a competitive environment

How to write a marketing plan for health care organizations

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

How consumers pick a hotel: strategic segmentation and target marketing

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Defective Bosses: Working for the "Dysfunctional Dozen"

Defective bosses: working for the "dysfunctional dozen"

Strategic planning for not-for-profit organizations

Managed service restructuring in health care : a strategic approach in a competitive environment

Managed service restructuring in health care: a strategic approach in a competitive environment

Marketing long-term and senior care services

Marketing the group practice: practical methods for the health care practitioner

The aftermath of reengineering: downsizing and corporate performance

The Aftermath of Reengineering: Downsizing and Corporate Performance

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

Professional services marketing: strategy and tactics

Marketing for churches and ministries

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Marketing health care into the twenty-first century: the changing dynamic

A Guide to Preparing Cost-Effective Press Releases

A guide to preparing cost-effective press releases

Marketing Mental Health Services to Managed Care

Consumer satisfaction in medical practice

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