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How to write a marketing plan for health care organizations

Writing for Money in Mental Health

Consumer Satisfaction in Medical Practice

Writing for money in mental health

Consumer satisfaction in medical practice

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

Contemporary Sales Force Management

Contemporary Sales Force Management

How consumers pick a hotel: strategic segmentation and target marketing

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

Professional practice in health care marketing: proceedings of the American College of Healthcare Marketing

Church and ministry strategic planning: from concept to success

Environmental marketing: strategies, practice, theory, and research

Strategic planning for not-for-profit organizations

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Marketing for attorneys and law firms

Defective Bosses: Working for the "Dysfunctional Dozen"

Defective bosses: working for the "dysfunctional dozen"

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Marketing health care into the twenty-first century: the changing dynamic

Marketing health care into the twenty-first century: the changing dynamic

Market Analysis: Assessing Your Business Opportunities

Market analysis: assessing your business opportunities

A Guide to Preparing Cost-Effective Press Releases

A guide to preparing cost-effective press releases

The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care

The clinician's guide to managed behavioral care

Marketing Mental Health Services to Managed Care

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