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How to write a marketing plan for health care organizations

Consumer Satisfaction in Medical Practice

Consumer satisfaction in medical practice

Consumer satisfaction in medical practice

Lifestyle market segmentation

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

How consumers pick a hotel: strategic segmentation and target marketing

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

Professional practice in health care marketing: proceedings of the American College of Healthcare Marketing

Church and ministry strategic planning: from concept to success

Defective Bosses: Working for the "Dysfunctional Dozen"

Market Analysis: Assessing Your Business Opportunities

Managed service restructuring in health care: a strategic approach in a competitive environment

Cases and Select Readings in Health Care Marketing

Marketing the group practice: practical methods for the health care practitioner

The Aftermath of Reengineering: Downsizing and Corporate Performance

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

4x4 leadership and the purpose of the firm

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Marketing health care into the twenty-first century: the changing dynamic

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