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Managed service restructuring in health care : a strategic approach in a competitive environment

Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages

Alignment : A Provider's Guide to Managing the Practice of Health Care

Marketing Planning in a Total Quality Environment

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Marketing the group practice: practical methods for the health care practitioner

The Aftermath of Reengineering: Downsizing and Corporate Performance

Alignment: a provider's guide to managing the practice ofhealth care

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