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Managed service restructuring in health care: a strategic approach in a competitive environment

Cases and Select Readings in Health Care Marketing

Marketing the group practice: practical methods for the health care practitioner

The Aftermath of Reengineering: Downsizing and Corporate Performance

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

4x4 leadership and the purpose of the firm

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Concise encyclopedia of church and religious organization marketing

Concise Encyclopedia of Professional Services Marketing

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

The marketing research guide

Marketing your business: a guide to developing a strategic marketing plan

Writing for Money in Mental Health

Managed service restructuring in health care : a strategic approach in a competitive environment

The aftermath of reengineering: downsizing and corporate performance

Professional services marketing: strategy and tactics

Stress in college athletics: causes, consequences, coping

Contemporary Sales Force Management

Writing for money in mental health

Risky business: managing employee violence in the workplace

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